Open Daily: 10am - 10pm | Alley door pickup 10am - 7pm 3038 Hennepin Ave Minneapolis, MN
612-822-4611

  • Open Daily: 10am - 10pm
    Alley-side Pickup: 10am - 7pm

    3038 Hennepin Ave Minneapolis, MN
    612-822-4611

Open Daily: 10am - 10pm | Alley-side Pickup: 10am - 7pm
3038 Hennepin Ave Minneapolis, MN
612-822-4611
Challenger Brand Marketing(R)

Challenger Brand Marketing(R)

Alexander, Craig
Gumas, John

Paperback

Marketing

ISBN13: 9798838881373
Publisher: Independently Published
Published: Feb 7 2023
Pages: 174
Weight: 0.53
Height: 0.37 Width: 6.00 Depth: 9.00
Language: English
Challenger Brand Marketing(R) was written to be more than simply a follow-up to our first book, Marketing Smart. We wrote the book to serve as a go-to primer for all Challenger Brands that find themselves in complex marketplaces dominated by Gorilla competitors-those who out-spend, out-sell, out-merchandise, out-staff and generally out-resource all others in the category. The Challenger Brand approach requires a different marketing mindset and strategy.

Also from

Alexander, Craig

View All

Also in

Marketing

View All