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Brand Storytelling: Integrated Marketing Communications for the Digital Media Landscape
Hardcover
MarketingGeneral ReferenceGeneral Sociology
ISBN13: 9781538176375
Publisher: Rowman & Littlefield Publishers
Published: Feb 14 2023
Pages: 320
Weight: 1.71
Height: 0.75 Width: 7.00 Depth: 10.00
Language: English
This innovative new text introduces students to the power of storytelling and outlines a process for creating effective brand stories in an integrated advertising, PR, strategic marketing communications campaign that leverages the power of story within the reality of today's digital first media landscape.
1 different editions
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Brand Storytelling: Integrated Marketing Communications for the Digital Media Landscape
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Quesenberry, Keith A.
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