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Marketing Analytics: A Machine Learning Approach
Hardcover
ManagementMarketingGeneral Computers
ISBN13: 9781774910887
Publisher: Apple Academic Press
Published: Feb 2 2023
Pages: 350
Weight: 1.45
Height: 0.81 Width: 6.00 Depth: 9.00
Language: English
A comprehensive overview of marketing analytics, incorporating machine learning methods of data analysis that automate analytical model building. It covers segmentation and targeting, statistics, marketing metrics, buying behavior, neuromarketing techniques, new product development, web and social media analytics, etc.
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