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The Joy of Propaganda: The How and Why of Public Relations and Marketing

The Joy of Propaganda: The How and Why of Public Relations and Marketing

Paperback

Marketing

ISBN13: 9798987287903
Publisher: Lightning Source Inc
Published: Jan 6 2023
Pages: 212
Weight: 0.70
Height: 0.48 Width: 6.00 Depth: 9.00
Language: English
This book presents instructions for designing and carrying out public relations and marketing programs, as well as ruminations on why propaganda exists, why it works and and how it came to be.

Though this is a how to book about public relations and marketing, it's not all meat and potatoes. Interspersed are tidbits of why, which explore the invisible forces driving visible results.

In any case, it's easy book to peruse, so feel free to concentrate on the how articles and ignore the why ones - or the other way around, if your thoughts are more philosophical than vocational.

Hopefully you'll find a good mixture of how and why, with enough how to get things done and enough why to keep you interested.

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