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Assemblage: The Art and Science of Brand Transformation
Hardcover
AccountingInvesting & FinanceMarketing
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ISBN13: 9781646871254
Publisher: Ideapress Publishing
Published: Jan 24 2023
Pages: 240
Weight: 1.19
Height: 1.00 Width: 6.00 Depth: 9.10
Language: English
- Why perception is the truth and how to shape people's perceptions
- Why we relate to antiheroes, villains, and saviors
- How brands can reassure consumers about their past, present, and future
- How to leverage data and insights to deliver a personalized, human-centric consumer experience
- How brands can make a positive impact on people, society, and the economy
2024 LEONARD L. BERRY MARKETING BOOK AWARD SEMI-FINALIST
2023 AXIOM BUSINESS BOOK AWARDS BRONZE MEDAL WINNER
2023 ROYAL DRAGONFLY BOOK AWARD 2ND PLACE WINNER
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