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Consumer Behavior
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ISBN13: 9781119912415
Publisher: Wiley
Published: Feb 1 2023
Pages: 368
Weight: 2.15
Height: 0.71 Width: 7.87 Depth: 9.84
Language: English
In Consumer Behavior, the authors deliver a cutting-edge examination of consumer behavior, combining a thorough introduction to the subject with an overview of common and important consumer behaviors, contemporary social issues impacting consumer behavior including social media, a global mindset of consumer behaviors, and the ethical aspects of consumer behavior.
The authors draw on extensive consumer behavior research and teaching experience to offer a streamlined pedagogical framework designed to provide a contemporary and fresh voice in the discipline. Consumer Behavior is ideal for undergraduates, graduate, MBAs, and executives seeking new insights to better understand consumers. In this edition, you'll find:
- An easy-to-follow introduction to and overview of consumer behavior
- The consumer buying process
- A throughgoing focus on global, ethical, and social media issues relevant to consumer behavior
- Supplementary materials for instructors, including PowerPoint slides and a Test Bank
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