Sign-In
Cart
Social Intranet als Umsetzung der Corporate Social Responsibility in der internen Unternehmenskommunikation
Paperback
Please select the version of book you would like to purchase.
ISBN10: 3346812596
ISBN13: 9783346812599
Publisher: Grin Verlag
Published: Jan 19 2023
Pages: 26
Weight: 0.10
Height: 0.06 Width: 5.83 Depth: 8.27
Language: German
ISBN13: 9783346812599
Publisher: Grin Verlag
Published: Jan 19 2023
Pages: 26
Weight: 0.10
Height: 0.06 Width: 5.83 Depth: 8.27
Language: German
Studienarbeit aus dem Jahr 2020 im Fachbereich BWL - Unternehmenskommunikation, Note: 1,3, Universität Hildesheim (Stiftung), Sprache: Deutsch, Abstract: In dieser Hausarbeit wird untersucht, wie Unternehmenswerte in Form von Corporate Social Responsibility-Ma nahmen umgesetzt werden können. Des Weiteren wird die Frage beantwortet, ob ein Social Intranet eine wirkungsvolle Methode für die Implementierung von CSR-Ma nahmen in einem Unternehmen darstellen kann. Um eine theoretische Grundlage für die Untersuchung dieser Fragestellungen zu legen, wird zuerst der Begriff der Unternehmenskommunikation definiert und daraufhin in seine Bestandteile interne und externe Unternehmenskommunikation gegliedert. Heutzutage beeinflussen Verhalten und Äu erungen der Mitarbeitenden das Image eines Unternehmens stark. Alle MitarbeiterInnen sollten deswegen über die sozialen, politischen und ökologischen Einstellungen ihres Arbeitgebers informiert sein und diese vertreten können, um Unternehmenswerte konsistent und dadurch authentisch direkt oder indirekt nach au en kommunizieren zu können. Dabei stellt sich für die Kommunikationsabteilungen gro er Unternehmen aber die Frage, wie die interne Kommunikation möglichst alle Mitarbeitenden erreichen und wie man ihnen die Unternehmenswerte am besten vermitteln kann.
Also from
Anonymous
Ethiopian Bible in English Large Print Edition: A Treasury of Lost Books and Hidden Scriptures from the Ancient Church - Including The Book of Enoch,
T. Rowan, Michael
Anonymous
Paperback
$43.19
The Book That Started It All: The Original Working Manuscript of Alcoholics Anonymous
Anonymous
Hardcover
$75.05
Stepping Stones: More Daily Meditations for Men from the Best-Selling Author of Touchstones
Anonymous
Paperback
$18.00
1000 Poems from the Manyoshu: The Complete Nippon Gakujutsu Shinkokai Translation
Anonymous
Paperback
From $19.99
Leave No One Behind: Daily Meditations for Military Service Members and Veterans in Recovery
Anonymous
Paperback
$18.00
Genealogy of the Warren Family From Richard, Who Came in the Mayflower, in 1620, to 1872
Anonymous
Paperback
$17.44
How We Heal: Meditations for Reclaiming Our Voices from Addiction and Sexual Trauma
Anonymous
Paperback
$18.00
Beowulf in Prose & in Verse (Collector's Edition) (Laminated Hardback with Jacket): Kirtlan (Prose) & Hall (Verse)
Anonymous
Kirtlan, Ernest J. B.
Hall, John Lesslie
Hardcover
$49.99
Select Parts of the Holy Bible: For the Use of Negro Slaves, in the British West-India Islands
Anonymous
Paperback
$37.44
The Japanese Translation of the Bible: Meeting to Celebrate Its Completion, February 3rd, 1888 ..
Anonymous
Paperback
$17.44
Ange Conducteur, Ou Recueil De Prières Les Plus Propres À Inspirer La Dévotion...
Anonymous
Hardcover
$48.69
Constitutions of the Holy Apostles: or, The Apostolic Constitutions
Anonymous
Donaldson D. D., James
Paperback
$20.00
The Discovery of America an Out-growth of the Conquest of the Moors by the Spaniards
Anonymous
Hardcover
$33.69
The Testament of Our Lord, Translated Into English From the Syriac With Introduction and Notes
Anonymous
Paperback
$29.94
Come Hither; A Collection of Rhymes and Poems for the Young of all Ages, Made by Walter de la Mare A
Anonymous
Hardcover
$56.19
Select Parts of the Holy Bible: For the Use of Negro Slaves, in the British West-India Islands
Anonymous
Hardcover
$51.19
Come Hither; A Collection of Rhymes and Poems for the Young of all Ages, Made by Walter de la Mare A
Anonymous
Paperback
$41.19
The Four Branches of the Mabinogi: A Broadview Anthology of British Literature Edition
Anonymous
Paperback
$28.35
The Soldiers' Pocket Bible. Issued For The Use Of The Army Of Oliver Cromwell, A. D. 1643
Anonymous
Paperback
$17.44
The Testaments of the Twelve Patriarchs: Easy to Read Layout (Large Print Edition)
Anonymous
Paperback
$14.99
The Little Red Book: An Interpretation of the Twelve Steps of the Alcoholics Anonymous Program
Anonymous
Paperback
$13.25
Luces Del Otomi: Ó, Gramática Del Idioma Que Hablan Los Indios Otomíes En La Republica Mexicana
Anonymous
Paperback
$29.94
Genealogy of the Warren Family From Richard, Who Came in the Mayflower, in 1620, to 1872
Anonymous
Hardcover
$33.69
ContinuaciÃ3n Del AlmacÃ(c)n De Frutos Literarios, Ã" Semanario De Obras InÃ(c)ditas, Volume 8...
Anonymous
Hardcover
$42.44
Ange Conducteur, Ou Recueil De Prières Les Plus Propres À Inspirer La Dévotion...
Anonymous
Paperback
$32.44
Also in
Marketing
Dummies Guide to Starting Your Own Business: Essential Steps to Launching and Scaling a Successful Small Business Venture
Press, Essywrites
Paperback
$15.59
Revenge of the Tipping Point: Overstories, Superspreaders, and the Rise of Social Engineering
Gladwell, Malcolm
Paperback
From $12.99
Brought to You by: How Corporations Warped the Truth, Conned the Public, and Broke Democracy
Westervelt, Amy
Hardcover
$28.50
Stupider People Have Done It: Marketing Truths, Career Moves, and Life Advice for Doers
Schwedelson, Jay
Hardcover
$24.70
$100m Lost Chapters: Lost Treasures from $100M Offers, $100M Leads, and $100M Money Models
Hormozi, Alex
Hardcover
$35.99
Predictable Revenue: Turn Your Business Into a Sales Machine with the $100 Million Best Practices of Salesforce.com
Ross, Aaron
Tyler, Marylou
Hardcover
$28.45
Ofertas de $100M: Cómo presentar ofertas tan buenas que la gente sienta que es estúpida si dice que no
Hormozi, Alex
Hardcover
$35.99
Prospectos de $100M: Cómo conseguir que los desconocidos quieran comprar lo que vendes
Hormozi, Alex
Paperback
$29.94
Crossing the Chasm, 3rd Edition: Marketing and Selling Disruptive Products to Mainstream Customers
Moore, Geoffrey A.
Paperback
$27.54
Alchemy: The Dark Art and Curious Science of Creating Magic in Brands, Business, and Life
Sutherland, Rory
Paperback
$18.99
The Currencies of Wellness: A Field Guide to the Unexpected Ways Brands Can Shape Everyday Well-Being
Nichols, Tricia
Paperback
$24.99
The Million-Dollar Financial Services Practice: A Proven System for Becoming a Top Producer
Mullen Jr, David J.
Paperback
$19.99
The AI Edge: Sales Strategies for Unleashing the Power of AI to Save Time, Sell More, and Crush the Competition
Iannarino, Anthony
Blount, Jeb
Hardcover
$28.50
Odds Are It's Marketing: A Practical Guide to Spotting Trends, Building Strategy, and Driving Growth
Ling, Shanise
Paperback
$16.10
Inside the Tornado: Strategies for Developing, Leveraging, and Surviving Hypergrowth Markets
Moore, Geoffrey A.
Paperback
$18.04
Yes!: 50 Scientifically Proven Ways to Be Persuasive
Goldstein, Noah J.
Martin, Steve J.
Cialdini, Robert
Paperback
$18.99
Cold Calling Sucks (And That's Why It Works): A Step-by-Step Guide to Calling Strangers in Sales
Farrokh, Armand
Cegelski, Nick
Paperback
$18.99
Clean Winners: Sustainability Strategy That Puts Customers First
Challagalla, Goutam
Dalsace, Frederic
Hardcover
$33.25
Predictable Revenue: Turn Your Business Into a Sales Machine with the $100 Million Best Practices of Salesforce.com
Ross, Aaron
Tyler, Marylou
Paperback
$17.05
The 1-Page Marketing Plan: Get New Customers, Make More Money, and Stand Out from the Crowd
Dib, Allan
Paperback
$18.95
How Brands Grow 2 Revised Edition: Including Emerging Markets, Services, Durables, B2B and Luxury Brands
Romaniuk, Jenni
Sharp, Bryon
Hardcover
$46.33
Revenge of the Tipping Point: Overstories, Superspreaders, and the Rise of Social Engineering
Gladwell, Malcolm
Hardcover
From $12.99
El año de 12 semanas: Logra en 12 semanas lo que otros hacen en 12 meses
Moran, Brian P.
Lennington, Michael
Paperback
$17.95
Be a Sequoia, Not a Bonsai: The Seven Growth Secrets of the World's Most Successful Companies
Darveau-Garneau, Nicolas
Hardcover
$28.49
The AI Marketing Canvas, Second Edition: A Five-Step AI Plan for Marketers
Venkatesan, Rajkumar
Lecinski, Jim
Paperback
$26.60
Obviously Awesome: How to Nail Product Positioning so Customers Get it, Buy it, Love it
Dunford, April
Paperback
$22.44
The Leader's Brain, Updated and Expanded: Unlock Peak Performance in Work and Life with Neuroscience
Platt, Michael
Paperback
$20.89
2024 Ultimate Guide To E-commerce Growth: 7 Unexpected KPIs To Scale An E-commerce Shop To $10 Million Plus
Hammersley, Ian
Hammersley, Mark
Paperback
$34.20
Sales Truth: Debunk the Myths. Apply Powerful Principles. Win More New Sales.
Weinberg, Mike
Paperback
$19.99
Blue Ocean Strategy, Enhanced Edition: How to Create Uncontested Market Space and Make the Competition Irrelevant
Kim, W. Chan
Mauborgne, Renée
Hardcover
$30.40
What Would Tequila Do?: The Playbook For Thriving Despite Corporate Bullshit. 52 Shots. No Filler.
Campher, Henk
Paperback
$18.99
Designing Brand Identity: A Comprehensive Guide to the World of Brands and Branding
Wheeler, Alina
Meyerson, Rob
Hardcover
$51.25
Get Clients Now! (Tm): A 28-Day Marketing Program for Professionals, Consultants, and Coaches
Hayden, C.
Paperback
$22.99
How to Write a Marketing Plan: Define Your Strategy, Plan Effectively and Reach Your Marketing Goals
Westwood, John
Paperback
$16.14
Satisfaction: How Every Great Company Listens to the Voice of the Customer
Power, James
Denove, Chris
Paperback
$27.00
Why We Buy: The Science of Shopping--Updated and Revised for the Internet, the Global Consumer, and Beyond
Underhill, Paco
Paperback
$19.94
The Human Element: Overcoming the Resistance That Awaits New Ideas
Nordgren, Loran
Schonthal, David
Hardcover
$27.55
Haciendo que el Primer Círculo Funcione: La base para la duplicación en el mercadeo en red
Gage, Randy
Paperback
$15.00
The 22 Immutable Laws of Branding: How to Build a Product or Service Into a World-Class Brand
Ries, Laura
Ries, Al
Paperback
$18.99
Marketing 7.0: A Guide for Thinking Marketers in the Age of AI
Kartajaya, Hermawan
Setiawan, Iwan
Kotler, Philip
Hardcover
$28.50
Trust Is the Strategy: Building Your Law Firm's Brand With Integrity
Hargroder, Megan
Amarir, Molly
Paperback
$17.09
Sales EQ: How Ultra High Performers Leverage Sales-Specific Emotional Intelligence to Close the Complex Deal
Blount, Jeb
Hardcover
$28.50
The Youtube Formula: How Anyone Can Unlock the Algorithm to Drive Views, Build an Audience, and Grow Revenue
Eves, Derral
Hardcover
$28.50
Cashvertising: How to Use More Than 100 Secrets of Ad-Agency Psychology to Make Big Money Selling Anything to Anyone
Whitman, Drew Eric
Paperback
$17.05
$100M Offers Summary and Workbook: How To Make Offers So Good People Feel Stupid Saying No
Hormozi, Alex
Hardcover
$35.99
Day Trading Attention: How to Actually Build Brand and Sales in the New Social Media World
Vaynerchuk, Gary
Hardcover
$38.00
Focus: How to Plan Strategy and Improve Execution to Achieve Growth
Mittal, Vikas
Sridhar, Shrihari
Hardcover
$42.74
Zero Click Marketing: How to Build Brands and Earn Customers on a Traffic-Starved Web
Fishkin, Rand
Natividad, Amanda
Hardcover
$30.88
Digital Threads: The Small Business and Entrepreneur Playbook for Digital First Marketing
Schaffer, Neal
Paperback
$18.95
Obviously Awesome: How to Nail Product Positioning so Customers Get it, Buy it, Love it
Dunford, April
Hardcover
$29.94
The Experience Economy, with a New Preface by the Authors: Competing for Customer Time, Attention, and Money
Gilmore, James H.
Pine II, B. Joseph
Hardcover
$33.25
The Best Attorney Never Wins: Why Great Lawyers Go Broke and Average Ones Build Empires
Perone, Angelo
Hardcover
$27.54
Storybrand 2.0 Edición Actualizada: Clarifica Tu Mensaje Y Los Clientes Escucharán
Miller, Donald
Paperback
$16.14
High-Profit Prospecting: Powerful Strategies to Find the Best Leads and Drive Breakthrough Sales Results
Hunter Csp, Mark
Paperback
$19.99
The Luxury Strategy: Break the Rules of Marketing to Build Luxury Brands
Kapferer, Jean-Noël
Bastien, Vincent
Hardcover
$68.63
The Power of Visual Storytelling: How to Use Visuals, Videos, and Social Media to Market Your Brand
Walter, Ekaterina
Gioglio, Jessica
Paperback
$50.00
Takeaways: Ideas, Strategies and Encouragement for the Nonprofit Public Relations Professional
Whitt, Marc C.
Hardcover
$33.24
Hbr's 10 Must Reads on Marketing, Updated and Expanded (Featuring Marketing Myopia by Theodore Levitt)
Review, Harvard Business
Levitt, Theodore
Reichheld, Fred
Paperback
$25.60
Stories That Stick: How Storytelling Can Captivate Customers, Influence Audiences, and Transform Your Business
Hall, Kindra
Hardcover
$28.49
The 22 Immutable Laws of Marketing: Exposed and Explained by the World's Two
Ries, Al
Trout, Jack
Paperback
$20.89
When in Doubt, Make Applesauce! Core Habits of the Masterful Public Relations Professional
Whitt, Marc C.
Hardcover
$33.24
Smart Pricing: How Google, Priceline, and Leading Businesses Use Pricing Innovation for Profitabilit
Raju, Jagmohan
Zhang, Z.
Paperback
$42.74
Get Found: The No-Fluff Guide to Ranking Higher and Becoming Your Customers' First Choice
Diamante, Matt
Paperback
$25.00
How to Become a Rainmaker: The Rules for Getting and Keeping Customers and Clients
Fox, Jeffrey J.
Hardcover
$26.60
$100m Lost Chapters: Lost Treasures from $100M Offers, $100M Leads, and $100M Money Models
Hormozi, Alex
Paperback
$29.94
Wholesale MBA: How to Sell Consumer Goods to Distributors, Retailers, and Consumers
Olson, Jorge S.
Piancone, Sandro
Paperback
$19.97
The Best Story Wins: How to Leverage Hollywood Storytelling in Business and Beyond
Luhn, Matthew
Paperback
$18.00
Agent-Powered Growth: Deploy AI Agents That Build Your Marketing Pipeline 24/7
Sjouwerman, Stu
Hardcover
$28.50
Trust Me, I'm Lying: Confessions of a Media Manipulator (Large Print Edition)
Holiday, Ryan
Paperback
$19.00
Design Research Mastery: How to Lead Research That Builds Buy-In and Great Products
Fortier, Sara
Paperback
$33.24
Obvious Adams (Special Edition): The Story of a Successful Businessman
Updegraff, Robert Rawls
Paperback
$10.74
Build Your Beverage Empire - Third Edition: Start Your New Beverage Business
Olson, Jorge S.
Paperback
$18.99
AI-Powered Content Marketing and SEO: Impact, Risks, and Strategies for Brands
Seda, Catherine
Halasz, Jenny
Paperback
$33.24
For the Culture: The Power Behind What We Buy, What We Do, and Who We Want to Be
Collins, Marcus
Paperback
$18.99
It's Not About You: Winning New Business In A Crowded Agency World
Boehler, Stephen
Boehler, Robin
Paperback
$19.00
Get Together: How to Build a Community with Your People
Sotto, Kai Elmer
Richardson, Bailey
Huynh, Kevin
Hardcover
$21.85
The Multiply Method: Simple Systems for Building a Solid, Sustainable Network Marketing Team
Robbins, Sarah
Hardcover
$24.70
Any Insights Yet?: Connect the dots. Create new categories. Transform your business.
Kocek, Chris
Paperback
$24.94
The Visible Expert Revolution: How to Turn Ordinary Experts into Thought Leaders, Rainmakers and Industry Superstars
Frederiksen, Lee
Harr, Elizabeth
Feldman, Karl
Paperback
$18.00
How to Write an Exceptional Business Plan: A Step-by-Step Guide to Winning Investors, Lenders, and Success
Cheeks, Ashley
Paperback
$19.99
No B.S. Marketing to the Affluent (Fourth Edition): The Ultimate No Holds Barred, Take No Prisoners, Guide to Getting Really Rich
Fischer, Martin J.
Kennedy, Dan S.
Paperback
$23.74
Story Business: Why Stories Rule the World and How They Can Reinvent Your Business
McMahon, Gavin
Paperback
$23.75
Valuable and Visible: Redefining Personal Branding by Leading with Impact Over Image
Errecarte, Vanessa
Hardcover
$28.50
Pick Up the Phone and Sell: How Proactive Calls to Customers and Prospects Can Double Your Sales
Goldfayn, Alex
Hardcover
$25.65
$100M Leads Summary & Workbook: How to Get Strangers To Want To Buy Your Stuff
Hormozi, Alex
Paperback
$29.94
The Youtube Formula: How Anyone Can Unlock the Algorithm to Drive Views, Build an Audience, and Grow Revenue
Eves, Derral
Hardcover
$25.65
The Growth Dilemma: Managing Your Brand When Different Customers Want Different Things
Hamilton, Ryan
Wilson, Annie
Hardcover
$30.40
Objections: The Ultimate Guide for Mastering the Art and Science of Getting Past No
Blount, Jeb
Hardcover
$27.55