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Entwicklung eines neuen Projekts und ausgewählter Kommunikationsmaßnahmen. Kritische Analyse des Gangway e.V.
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ISBN10: 3346848051
ISBN13: 9783346848055
Publisher: Grin Verlag
Published: Jan 17 2023
Pages: 24
Weight: 0.10
Height: 0.06 Width: 5.83 Depth: 8.27
Language: German
ISBN13: 9783346848055
Publisher: Grin Verlag
Published: Jan 17 2023
Pages: 24
Weight: 0.10
Height: 0.06 Width: 5.83 Depth: 8.27
Language: German
Studienarbeit aus dem Jahr 2023 im Fachbereich BWL - Marktforschung, Internationale Berufsakademie der F+U Unternehmensgruppe Darmstadt, Sprache: Deutsch, Abstract: Gangway e.V. gehört zu den Vereinen, die Streetwork-Angebote anbieten, um mit gefährdeten, ausgegrenzten, stigmatisierten und schwer erreichbaren Menschen im Rahmen der Stra ensozialarbeit zu arbeiten. Im Rahmen der Fallstudie soll eine kritische Analyse des Gangway e.V. mit der Entwicklung eines neuen Projekts für Gangway e.V. und ausgewählter Kommunikationsma nahmen erfolgen. Der Aufbau dieser Fallstudie gliedert sich in verschiedene Kapitel und Unterkapitel. Innerhalb der ersten Kapitel bezieht sich die Fallstudie auf die Aufgabenstellung, die Gliederung und die Einleitung. Das zweite Kapitel setzt sich mit dem Verein Gangway e.V. auseinander, indem eine Situationsanalyse und eine Analyse der Stakeholder für Gangway e.V. erfolgt. Innerhalb des dritten Kapitels wird ein neues Projekt mithilfe der Produkt-Markt-Matrix nach Ansoff entwickelt. Zum Schluss erfolgt eine Bewertung der Implementierung des neuen Projektes in Gangway e.V. Streetwork bezeichnet eine sozialpädagogische Methode, in der die unterstützen den Ma nahmen in das Lebensumfeld der Adressat: innen verlagert werden. Mithilfe von Streetwork werden mit denen, die das etablierte Hilfesystem nicht nutzen, zwischenmenschliche Kontakte geknüpft, um Veränderungsprozesse zu initiieren und zu unterstützen. In Berlin gibt es verschiedene Vereine, die Streetwork anbieten.
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