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The Evolution of Made in Italy: Case Studies on the Italian Food and Beverage Industry
Hardcover
ISBN13: 9783031156663
Publisher: Palgrave Macmillan
Published: Jan 2 2023
Pages: 137
Weight: 0.75
Height: 0.44 Width: 5.83 Depth: 8.27
Language: English
Through a series of case studies, the authors explore the food and beverage industry's defining characteristics and how each particular sector has become so important to the Italian economy. Drawing on cases that feature small, medium and large enterprises, the authors reveal how firms have adapted their business strategies to meet new customer demands and market trends, highlighting the winning characteristics of the ever-evolving 'Made in Italy' brand, concluding with a recommended strategy of best practices for future implementation.
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