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Reinventing Fashion Retailing: Digitalising, Gamifying, Entrepreneuring
Hardcover
Series: Palgrave Studies in Practice: Global Fashion Brand Managemen
ISBN13: 9783031111846
Publisher: Palgrave Macmillan
Published: Jan 2 2023
Pages: 140
Weight: 0.75
Height: 0.44 Width: 5.83 Depth: 8.27
Language: English
This book provides a comprehensive overview of digital trends, innovations, and strategies in fashion retailing. As consumers adopt new technologies and ways of shopping, fashion brands are constantly looking for ways to innovate and achieve digital transformation. Combining theory with practice, the authors take a deep dive into the impact of digital technologies on fashion brands communication and social media strategies; on consumer behaviour and customer participation strategies; and on entrepreneurship and e-tailing strategies.
Bringing a cutting-edge insight into the state of the fashion business, this book will help scholars and practitioners in fashion retailing, discover how to digitalise and gamify products, services, experiences and open new enterprising avenues through innovative strategies, leadership and management.
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