Marketing in 2017

Osez les conversations: Ou comment les nouveaux outils de communication peuvent devenir de véritables espaces de conversation by Villemot, Guillaume

Vendre de luxe: Techniques et psychologie pour une vente (plus) efficace by Moulinier, René, Srun, Francis

The Entrepreneur's Essential Roadmap: Take Your Business from 0 to 7 Figures in Record TIme by Perakis, Christine

Consumer Behavior by Pieters, Rik, Hoyer, Wayne D., Macinnis, Deborah J.

Marketing for Competitiveness: Asia to the World - In the Age of Digital Consumers by Kotler, Philip, Kartajaya, Hermanwan, Hooi, Den Huan

Growth Hacking: Silicon Valley's Best Kept Secret by Fong, Raymond, Riddersen, Chad

Food Truck Book Free Online Advertising Video Marketing Strategy: Learn Million Dollar Website Traffic Secrets to Making Massive Money Now! by Mahoney, Brian

Online Marketing: How I Turned 0$ Into 7294$ in 13 Days (+2 Books Bonus: The 9 Deadly Mistakes - The Ultimate Mind-Set) - Scale Up Your by Reive, Riley

Verschwimmende Grenzen Zwischen Journalismus, Public Relations, Werbung Und Marketing: Aktuelle Befunde Aus Theorie Und PRAXIS by

Strategic Planning. Branchenanalyse, Marktsegmentierung und Wettbewerbsanalyse im Theaterumfeld by Anonym

Die Bedeutung des Neuromarketings für die Kreation und Gestaltung von Mailings by Sonntag, Jennifer

Jimmy's Lemonade Stand: A Child's Guide To Marketing by Johnson, Jeremiah J.

Success Requires Action: Strategies For The Entrepreneurial Challenged Author by Fortner, Nate

Marketing & Economics: An Integrative Approach to Making Effective Business Decisions in the Global Marketing World. by Kermally, Sultan

Véndele a la Mente, No a la Gente by Klaric, Jürgen

Erfolgs- und Misserfolgsfaktoren der Markenimplementierung. Die Flagship Stores von Apple und Freitag: Elemente für ein positives Markenerlebnis anhan by Gräfin Von Baudissin, Donata

Have a Product Idea?: How Many Could You Sell? by Mateer, Leonie

Super Simple Quick Start Guide to Book Marketing by Stevens, E. J.

The role of Social Media in B2B communication by Zhukova, Valeriya

Catering Business Free Online Advertising Video Marketing Strategy Book: Catering ServiceWebsite Traffic Secrets to Making Massive Money Now! by Mahoney, Brian, Catering Business, Catering Service

Computer Repair Business Free Online Advertising Video Marketing Strategy Book: No Cost Video Advertising Website Traffic Secrets to Making Massive Mo by Business, Computer Repair, Mahoney, Brian

Engineered Rainmaking for Business: How To Use The 80/20 Principle To Grow Your Business 10X by Beauchemin, Paul

Events Marketing Management: A consumer perspective by Reic, Ivna

Stellenanzeigen ALS Instrument Des Employer Branding in Europa: Interdisziplinäre Und Kontrastive Perspektiven by

Creative Communities: Ein Erfolgsinstrument Für Innovationen Und Kundenbindung by Narten, Jessica, Seja, Christa

Dental Practice Management Free Online Advertising Secrets to Massive Money Now!: Family Dental Practice Video Marketing Strategy Website Traffic & Se by Practice, Family Dental, Mahoney, Brian, Management, Dental Practice

Dry Ice Blasting Free Online Advertising Secrets to Massive Money Now!: Dry Ice Book Video Marketing Strategy & Website Traffic Secrets! by Book, Dry Ice, Mahoney, Brian, Blasting, Dry Ice

Landscaping Business Free Online Advertising Secrets to Making Massive Money Now!: Landscaping Management Video Marketing Strategy Website Traffic Sec by Business, Landscaping, Management, Landscaping, Mahoney, Brian

Guest Blogging Goldmine: How I Got More Than 100,000 Visitors a Month on My Blog in 9 Months Using a Free Marketing Strategy, and Other Ways to by Corson-Knowles, Tom

Die Fashionmarke "Primark". Auf dem Weg zur Nachhaltigkeit oder doch nur Greenwashing?: Analyse und Bewertung des Textilherstellers im Hinblick auf Na by Kierdorf, Charlotte

Media Relations of the Anti-War Movement: The Battle for Hearts and Minds by Taylor, Ian

Marketing und Religion. Eine theoretische Untersuchung by Pflanz, Florian

Promotional Strategies and New Service Opportunities in Emerging Economies by

Infusionsoft Mastery: The Definitive Best Practices and Strategic Implementation Guide by Broussard, Troy A.

Personalize This & Disrupt That by Glickman, Daniel

Ethnography in Marketing and Consumer Research by Crockett, David, Cross, Samantha, Venkatesh, Alladi

Affiliate Marketing: The Secret to Creating a Massive Passive Income Business Online by Smith, Anthony

Narrative and Numbers: The Value of Stories in Business by Damodaran, Aswath

The Responsive Chord: The Responsive Chord: How Media Manipulate You: What You Buy... Who You Vote For... and How You Think. by Schwartz, Tony

Principles of Digital Marketing: 7 Keys to Online Success in Today's Information Economy by Connett, J. Christian

Internationales Marketing im Unternehmen zwischen Standardisierung und Differenzierung by Eglinski, Jasmin

Vertriebssteuerung im Maklergeschäft. Ressourcen- und wertorientiertes, modernes ganzheitliches Maklermanagement by Rügen, Frank

Unlocking the Client Code: How to Continuously Attract Quality Clients by Young, Timothy J.

Network Marketing: The Secret to Building a Successful Team While Creating Passive Income by Smith, Anthony

Carpet Cleaning Business Free Online Advertising Video Marketing Strategy Book: Video Advertising & Website Traffic Secrets to Making Massive Money No by Mahoney, Brian

User Experience Identity: Mit Neuropsychologie Digitale Produkte Zu Markenbotschaftern Machen by Van De Sand, Felix

How Product Managers Can Use Better Communication To Boost Sales: How Product Managers Can Use Communication Skills To Make Their Product A Success by Anderson, Jim

Public Relations Cases for Analysis and Action by Ellerbach, John

The Art of Sales, Marketing and the Spokesperson now in full color: How Over 100 Million George Foreman Grills Were Sold by Dreimann, Leon, Dreimann, Samantha

Die deutsche Assekuranz im Spannungsfeld eines veränderten Marktumfeldes: Analyse der aktuellen Marketingmaßnahmen der ERGO Group AG by Anonym

Selling Out to Your Level of Comfort by King, Randy

The Insider's Guide to Media Training: How to Get Booked on TV and Ace Your On-Camera Interview by Schwab, Marianne

Einführung eines Social Intranets. Kritische Betrachtung am Beispiel eines Unternehmens by Mausberg, Felix

The Complete Guide to Email Marketing: Book II: Creating Your Products -- From Books to Blogs by Scott, Gini Graham

7 Ways to Make Your Phone Ring and Get More Clients in 30 Days or Less by Wright, David B.

Professionelles Lead Management: Schritt Für Schritt Zu Neuen Kunden: Eine Agile Reise Durch Marketing, Vertrieb Und It by Fuderholz, Jens

Market Domination for Podcasting: Secrets from the World's Top Podcasters by Greene, Seth

Wirkung von Social Media Marketing auf die Kundenbindung von Energieversorgungsunternehmen. Stadtwerke Mühlhausen by Gremmer, Daniel

Social Media im B2B-Bereich. Ein neuer Kommunikationskanal im Marketing-Mix by Barfknecht, Kerstin

Marketing-Instrument Verpackung.Grundlagen und Anforderungen an Verpackungen by Roos, Melanie

Marketing-Instrument Verpackung.Grund- und Zusatzfunktionen von Verpackungen by Roos, Melanie

Unternehmenskommunikation im B2B-Bereich. Begriffsklärung und allgemeine Rahmenbedingungen by Barfknecht, Kerstin

Marketing-Instrument Verpackung.Tipps zur Verpackungsgestaltung by Roos, Melanie

Überzeugen 4.0: Praktische Emotionale Kompetenz Für Echtzeit-Kommunikation Im Vertrieb by Schneiderheinze, Wolfgang, Zotta, Carmen

Socio-Economic Perspectives on Consumer Engagement and Buying Behavior by

Green Marketing and Environmental Responsibility in Modern Corporations by

Youtube Channel Passive Income Streams Video Marketing Book: : Build an Audience with YouTube SEO & Make Money on YouTube by Mahoney, Brian, Channel, Youtube

Unternehmenskommunikation. Bedingungen und Besonderheiten beim Einsatz von Social Media by Barfknecht, Kerstin

Die unternehmensbezogene Wirkung und Eignung von Product Placement in Kinofilmen by Kern, David

Fans and Fan Cultures: Tourism, Consumerism and Social Media by Linden, Henrik, Linden, Sara

Interne Kommunikation in Agilen Unternehmen: Eine Einführung by Buchholz, Ulrike, Knorre, Susanne

Commercial Nationalism and Tourism: Selling the National Story by

New Luxury Management: Creating and Managing Sustainable Value Across the Organization by

La Chine conquérante: Enquête sur une étrange superpuissance by Gravereau, Jacques

The Higher Ed Marketing Communications Assessment: Evaluate Your Progress, Identify Opportunities and Take Action! by Anselmo, Kevin

Commercial Nationalism and Tourism: Selling the National Story by

Global Brand Strategy: World-Wise Marketing in the Age of Branding by Steenkamp, Jan-Benedict

Book Marketing: The Funnel Factor: Including 100 Media Pitches by Hausmann, Gisela

AgencyMaxx Marketing by Bollinger, Marlin

Basiswissen Public Relations: Professionelle Presse- Und Öffentlichkeitsarbeit by Deg, Robert

Financial and Strategic Management for Nonprofit Organizations, Fourth Edition by Bryce, Herrington J.

Crossmediales Marketing von Luxusgütern der Marke Louis Vuitton by Hassert, Kira

Mobiler Journalismus by Staschen, Björn

Erfolgreich Akquirieren: Instrumente Und Methoden Der Direkten Kundenansprache by Verweyen, Alexander

Product Management for Dummies by Schure, Pamela, Lawley, Brian

A Professional and Practitioner's Guide to Public Relations Research, Measurement, and Evaluation, Third Edition by Stacks, Don W., Michaelson, David

Marketing Avengers: Learn the Marketing Secrets of the World's Superheroes by Avengers, Marketing, Adams, Brandon T., Boyce, Chuck

Teach Me PR 101: A Guide for the New (or not so new) Entrepreneur who wants to Master the Basics of Public Relations for your Brand or by Green, Leslie

Passive Income: Four Advanced Business Models to Start Creating Passive Income Online by Smith, Elliot J.

Situationsanalyse des deutschen Marktes für alkoholfreie Getränke: anhand der Einführung des Getränks Mountain Dew by Steinebach, Marc

Musik-Festivals. Definition, Festivalarten, Entwicklung und Eventtourismus by Bellinghausen, Raimund

Festivalveranstaltung. Umweltfaktoren, Marketing und Finanzierung by Bellinghausen, Raimund

Modelle zur Analyse der ökonomischen Effekte von Musik-Festivals by Bellinghausen, Raimund

Das Ökologische Marketing. Definition und Begriffseinordnung by Kleine, Judith

Zur Entstehung des Begriffs Nachhaltigkeit by Kleine, Judith

Das Nachhaltigkeitsmarketing. Herausforderungen und Strategien by Kleine, Judith

Wirtschaftsregion China. Politik, Ökonomie und soziokulturelle Aspekte als Einflussfaktoren für den Automobilmarkt by Artmann, Samuel

Einführung ins Social Media Marketing. Begriffsdefinition und die wichtigsten Marketing-Kanäle by Etzel, Simon

Branchen- und Marktstruktur des Automobilmarkts China by Artmann, Samuel

Stärkung von Markenidentität. Verhaltenswissenschaftliche Ansätze im Neuromarketing by Metz, Patrick

Marketingkonzeption zur erfolgreichen Markteinführung des Softdrinks "Mountain Dew" by Steinebach, Marc

Der Softdrink "Mountain Dew" und seine Erfolgsgeschichte in den USA by Steinebach, Marc

Distributionspolitik bei Luftfahrtunternehmen am Beispiel Lufthansa by Greiser, Laura Marie

Social Media. Definition, Rolle in der Kundenkommunikation und Macht der Nutzer by Naber, Andreas

Mediale Verbreitung, Charakteristika und Formen des Shitstorm. Am Beispiel der Kampagne Greenpeace vs. Nestle by Naber, Andreas

Zum Management von Luxusmarken und Markenimage by Metz, Patrick

Organizational Crisis Communication: A Multivocal Approach by Johansen, Winni, Frandsen, Finn

Present Like a Pro: The Modern Guide to Getting Your Point Across in Meetings, Speeches, and the Media by Hausman, Carl

Vermögensverwaltung. Grundlagen der Dienstleistung by Heinemann, Harry

Business- und Finanzplan zur Gründung einer unabhängigen Vermögensberatung: Am Beispiel der Kapitalia GmbH by Heinemann, Harry

Customer Relationship Management (CRM). Begriff, Entstehung und Ziele by Teles, Nicolas

Customer Relationship Management (CRM). Strategien und Voraussetzungen der Kundenbindung by Teles, Nicolas

Customer Relationship Management (CRM). Implementierung des CRM by Teles, Nicolas

Preispolitische Strategie. Der Markt für Smartphones by Cin, Bilal

The Complete Guide to Email Marketing: Book IV: Finding Emails to Build Your Business by Scott, Gini Graham

Crush Them With Content: How to Use Content Marketing to Beat Your Rivals by Bendel, Nick

Persönlichkeitsorientiertes Markenmanagement mit besonderem Bezug auf die deutsche Automobilbranche. Eine analytisch-kritische Studie by Ganser, Veronika

Brand Fans: Lessons from the World's Greatest Sporting Brands by Smith, Aaron C. T., Stavros, Constantino, Westberg, Kate

A Reason to Chant: Take Control of Your Marketing to Earn Trust, Devotion, and Traffic Forever by Worley, Rod

Marketing for Competitiveness: Asia to the World - In the Age of Digital Consumers by Kotler, Philip, Kartajaya, Hermanwan, Hooi, Den Huan

Die Vorteile eines Elektroautos by Sell, Konrad

Warum scheiterte das EV1 von General Motors? by Sell, Konrad

Branding as Communication by Barnes, Susan B.

Rethinking Reputational Risk: How to Manage the Risks That Can Ruin Your Business, Your Reputation and You by Fitzsimmons, Anthony, Atkins, Derek

The Official CIM Coursebook: Strategic Marketing Decisions 2008-2009 by Doole, Isobel, Lowe, Robin

Creativity and Data Marketing: A Practical Guide to Data Innovation by Wang, Becky

Manuale Di Facebook Marketing: Pratico e Operativo by Capasso, Nunzio

Effektives Customer Relationship Management: Instrumente - Einführungskonzepte - Organisation by

Strategische Ausrichtung Von Corporate-Citizenship-Engagement: Theoretische Fundierung Und Anwendung in Der Unternehmenspraxis by Wildner, Martin

Symbolic Innovations: Lessons from Health Services and Higher Education Organizations by Johnson, J. David

Physical Therapy Rocket Fuel: 14 High-Velocity Marketing Ideas to Propel Your Practice from Survival to Success by Kinkade Pt, Lincoln, Matuga, Jim, Arbogast, Mike

Going Live: The Ultimate Guide to Event Planning by Johnson, Darren

Einfluss von Kundenbeiträgen auf den Verkauf von Versicherungen. Eine vergleichende Analyse von Social Media-Plattformen by Eicker, Lisa

Social Media Marketing. Chancen und Risiken im Web 2.0 für eine Firma by Janke, Nicole

Anforderung und Vorgehen beim Einsatz von Twitter zum Trendmonitoring by Nolte, Steffen

Don't Buy A Duck: Stop Wasting Money & Only Do Marketing That Works by Champagne, Derek

Productivity in Singapore's Retail and Food Services Sectors: Contemporary Issues by Toh, Mun Heng, Thangavelu, Shandre M.

Welche Ziele verfolgen die verschiedenen Arten und Instrumente der Kundenbindung? by Peilstöcker, Melanie

Information oder Emotion? Prozesse und Arten der Werbung by Splawinski, Milosz

Die Funktionsweise des menschlichen Gehirns. Grundlagen aus dem Bereich der Biologie, des Neuromarketings und der Psychologie by Splawinski, Milosz

Virales Marketing bei Red Bull by Schulze, Tim, Haller, Philip, Elvermann, Niklas

Die Sponsoring-Strategien von Red Bull by Schulze, Tim, Haller, Philip, Elvermann, Niklas

Neuromarketing. Ökonomische, psychologische, biologische und technische Grundlagen by Weining, Annika

Chi-Quadrat-Test und t-Test zur Prüfung der Relation zwischen zwei Schokoladenmarken by Laschinger, Marie-Therese

The Content Marketing Miracle: How to become more trusted than your competitors by creating and sharing valuable content online. by Harden, Drew

Internet of Things. Eine Analyse des State of the Art by Kreil, Harry

Determinanten des Kaufverhaltens junger Konsumenten und deren Nutzen für das Markenmanagment by Ganser, Veronika

Profit and Cash Flow Marketing...Fast: 10 Ways to Out Think...Out Market...Out Sell Your Competition...In Any Economy by Hequet, Ron

Tube Cash: How to Make Extra Cash or Earn a Full Time Living from YouTube by Richie, Tony

Agents Of Change: Rethinking Insurance Agency Marketing by Tate, John M., Adkins, Jay, Tate, Natalia

Cross Media Marketing 101 by Michelson, James D.

Social Media Marketing: Using Facebook, Twitter, Instagram and Youtube To Strengthen Your Brand and Increase Your Following by Bennett, Liam

Studien und aktueller Forschungsstand des Neuromarketings by Weining, Annika

Digital to Dollars: How to get clients fast and achieve unstoppable growth! by Schimmel, Barry J.

The Caboodles Blueprint: Turn Your Idea Into Millions by Mateer, Leonie F.

Content Is Still King: How To Create An Online Business Using The Power Of Your Words by Sutherland, Lisa

Customer Experience Management als Unternehmensstrategie. Umsetzung am Fallbeispiel der Porsche AG by Pavlis, Markus

NeuroAuthority: How to Create Authority Positioning in the Subconscious and be Remembered by Horn, Brian Ainsley

Behind the Cover: A Ghostwriter's Guide to Authoring Your Own Business Book by Rowe, Karen

Sustainable Luxury Brands: Evidence from Research and Implications for Managers by Amatulli, Cesare, De Angelis, Matteo, Costabile, Michele

Global vs. Local Marketing. An Analysis of the Usefulness for Global Companies by Adams, Valea

Launching to Leading: How B2B Market Leaders Create Flashmobs, Marshal Parades and Ignite Movements by Rutsky, Ken

Brand Is Destiny: The Ultimate Bottom Line by Rudov, Marc H.

Launching to Leading: How B2B Market Leaders Create Flashmobs, Marshal Parades and Ignite Movements by Rutsky, Ken

Conference Proceedings Trends in Business Communication 2016 by

Orange County Plastic Surgeons: Are You Getting Your Share?: There's Tons of High-Quality Patients in Our Area. Deploy These Unconventional Strategies by Polston, Andrey, Harvey, Scott

Marketing. Erfolgsfaktoren der strategischen Angebotspolitik: ECE Immobilie, Shopping Center by Klein, Steven

Einfluss der Werbekennzeichnung und Portalumgebung auf die Wahrnehmung eines Native Advertising-Artikels by Falkenberg, Martin

Kognitionspsychologische Wirkmechanismen von Werbung. Grundlagen, Methoden und ethische Beurteilung by Pöhlmann, Clemens

Le data marketing by Hirth, Julien

Fundamentals of Research. A Dissective View by Tripathy, Priyanka, Tripathy, Pradip Kumar

Employer Branding. Status Quo und Maßnahmen zur Steigerung der Arbeitgeberattraktivität by Javed, Nadeem

Marketing Scales Handbook: Multi-Item Measures for Consumer Insight Research (Volume 9) by Bruner, Gordon C., II

Manage Your Customers, Manage Your Product: Techniques For Product Managers To Better Understand What Their Customers Really Want by Anderson, Jim

What Is Social Media Today: Hashtags, Keywords and You, Oh My! by Carrigan, Catherine

Getting "Yes" Decisions: What insurance agents and financial advisors can say to clients. by De Souza, Bernie, Schreiter, Tom

The W. Chan Kim and Renée Mauborgne Blue Ocean Strategy Reader: The Iconic Articles by Bestselling Authors W. Chan Kim and Renée Mauborgne by Kim, W. Chan, Mauborgne, Renée a.

Small Data: The Tiny Clues That Uncover Huge Trends by Lindstrom, Martin

Scientific Advertising by Hopkins, Claude C.

Kundenbindung. Effektive Maßnahmen und Instrumente für einen langfristigen Unternehmenserfolg by Belsch, Sergej

Follow Me: Shutttupp and build your network by Moi, Francesca

Digital Branding. Konzeption des integrierten Einsatzes digitaler Medien: Am Beispiel der fiktiven Brand Extension Titleist Swing IT by Adam, David

Da Parrucchiere a Hair Stylist di Successo: Marketing pratico per il tuo salone. Seconda Edizione by Ferracuti, Michela

The Profit Faucet: The Foundation for Small Business Success by Germann, Ken

Explain Yourself!: How To Do Explainer Videos The Right Way by Marvazi, Ben

Grundlagen des Neuromarketing by Rauschhuber, Samuel

The 7 Critical Principles of Effective Digital Marketing by Aslam, Kasim

Extraordinary Popular Delusions: Selections from Memoirs of Extraordinary Popular Delusions and the Madness of Crowds by MacKay, Charles

Are You Brand Dead?: The Creativeans BrandBuilder(TM) Approach To Building Your Brand by Yap, Kimming, Saksen, Yulia, Tham, Judy

Konzeption eines Trainings zur Förderung der Kommunikationsfähigkeit beim Verkaufsgespräch im Einzelhandel by Bayer, Viktoria

El Código Secreto Del Facebook Live by Abreu, Rixio

Digital Marketing Tactics: 150 Experts Share Their Digital Marketing Techniques by Ochs, Josh

Lean Agile Marketing: How to Become Agile and Deliver Marketing Success by Billante, Peter, Raboin, Brian

Mobile Shopping: Eine Konsumentengerichtete, Empirische Akzeptanzanalyse Zentraler Einflussgrößen by Groß, Michael

Interior Design Business Interior Decorating YouTube Marketing Strategy Video Advertising: YouTube Channel Online Presence Retail Marketing & Small Bu by Mahoney, Brian

Öffentliches Marketing zur Vermeidung von Kunststoffverpackungen im Lebensmittelbereich by Schulze, Jutta-Verena

Erfolgreich Mit Spenderinnen Und Spendern Korrespondieren: Mit Gelungenen Texten Gewinnen Und Binden by Franck, Norbert

Entrepreneurial Marketing: Konzeption, Messung Und Erfolgswirkung in Wirtschaftlich Krisenhaften Zeiten by Schmid, Judith