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Commercial Nationalism and Tourism: Selling the National Story
Paperback
Series: Aspects of Tourism, Book 77
Business GeneralMarketingGeneral Political Science
ISBN13: 9781845415884
Publisher: Channel View Publications
Published: Jan 19 2017
Pages: 299
Weight: 1.15
Height: 0.90 Width: 6.10 Depth: 9.20
Language: English
This book combines academic analysis and critical exploration to examine national narratives in the context of tourism and events around the world. It explores how particular narratives are woven to tell (and sell) a national story. By deconstructing images of the nation, it closely examines how national texts create key archival imagery that can promote tourism and events while also shaping national identity. It investigates the complex relationship between state appropriation of marketing strategies and the commercial use of nationalist discourses. The book aims to demystify the ways in which the nation is imagined by key organisers and organisations and then communicated to millions.
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