Marketing in 2017

Eine Marketing-Strategie Für Nachhaltigere Biokraftstoffe in Deutschland: Ein Ansatz Zur Verbesserung Der Konsumentenakzeptanz? by Bernigau, Sven

Online or Flatline: The Small Business Owner's Guide to Digital Marketing by Choat, Nick

Indikatoren für den Erfolg von Dienstleistungen by Markus, Marco

Der Aufbau einer viralen Kampagne und Kernelemente eines Marketing Virus by Zitaki, Harula

Technologie und Instrumente des Web 2.0 by Zitaki, Harula

Werbewirkung und Möglichkeiten ihrer Messung by Markus, Marco

Grundlagen des Mobile Marketing. Voraussetzungen und Technologien by Tom, Scheffel

Charakteristika des Mobile Marketing. Potenziale und Ziele by Sascha, Kirchner, Tom, Scheffel

Kommunikation im Wandel. Vom klassischen Marketing zum Viral Marketing by Zitaki, Harula

Native Advertising. Mit Fingerspitzengefühl zum digitalen Werbeerfolg by Hollstein, Christina

Lead Generation for Water Quality Dealers: A comprehensive "how to" guide for dealers in the water quality industry by Filhaber, Dale datadale

Employer Branding. Wie Unternehmen ihre Arbeitgebermarke auf dem Markt positionieren sollten by Vogt, Simon

Planungsmethoden der Strategischen Situationsanalyse by Markus, Marco

Tourism Marketing for Cities and Towns: Using Social Media and Branding to Attract Tourists by Kolb, Bonita

Grundlagen des Employer Branding und der Markenführung. Die Theorie hinter der Arbeitgebermarke by Vogt, Simon

Social Applications, Social Commerce und Viral Marketing. Die Social Software als Zukunftsperspektive der Gesellschaft by Zitaki, Harula

Instrumente des Online-Marketings. Vom Web 1.0 zum Web 2.0 by Spicker, Martin

Definition und Identifizierung von Zielgruppen. Zielgruppenmodelle und Typologien by Spicker, Martin

Von Blogs, Wikis und Podcasts. Der Wandel der Internetnutzung seit den Neunziger Jahren by Spicker, Martin

Der Ansteckungseffekt als Phänomen im Marketing. Produkte, die von ihren vormaligen Inhabern, Orten oder Schöpfern angesteckt werden by Caro, Sandra

Key Account Management in Osteuropa. Neue Herausforderungen für die Betreuung von Schlüsselkunden by Axmann, Thomas, Strenge, Nico

Italian Restaurants Free Online Advertising YouTube Channel Online Presence: Italian Cuisine Step by Step Restaurant Marketing to Create Online Ads fo by Mahoney, Christian, Mahoney, Brian

Snapchat: Snapchat Marketing Strategies and Secrets to Maximize Your Brand Reach by King, Logan

Marketing in der Fitnessbranche. Preismanagement, Kooperationen, strategische Analysemethoden, Corporate Identity und Digitalisierung by Florczyk, Pascal

Marketing the Luxury of Interior Design by Danziger, Pamela N.

Internationalization of Firms: The Role of Institutional Distance on Location and Entry Mode by Parietti, Laura Vanoli

Die deutsche und die europäische Wellpappenindustrie. Aktueller Stand und Entwicklungen by Kilian, Christoph

The Complexity Turn: Cultural, Management, and Marketing Applications by

Die Wellpappenindustrie. Grundlagen und Faktoren in Deutschland by Kilian, Christoph

Theoretische Grundlagen zu den Begriffen Markt und Branche: Anhand der Wellpappenindustrie als praktisches Beispiel by Kilian, Christoph

There is No B2B or B2C: It's Human to Human #H2H by Kramer, Bryan

Erfolgsmessung von Events. Theoretische Grundlagen by Zobiak, Tanja

Die Relevanz von Pretests und ihre Vereinbarkeit mit kreativer Werbung in Zeiten der Informationsüberlastung by Schölzel, Susanne

Neuromarketing Armoury by Sola, Hedda Martina

Theorie Der Public Diplomacy: Sozialtheoretische Grundlegung Einer Form Strategischer Kommunikation by Auer, Claudia

Volkswagen's 2015 crisis. A new challenge for CSR and excuse for consumers' scepticism: Communication and actions that could reduce consumers' sceptic by Zhukova, Valeriya

Elements of a Successful Website by Edgar, Matthew

Death of a Marketer: Modern Marketing's Troubled Past and a New Approach to Change the Future by Fryrear, Andrea

Selling Public Health: The no B.S. sales and marketing guide for local health departments struggling to stay relevant in today's world of epi by Reynolds, Rick

Cross Marketing Magic for Authors: Developing New Avenues for Advanced Book Marketing by Riley-Magnus, Deborah

From Bricks To Clicks: A Guide To Selling Online by Burnett, Dave

Marketing im ambulanten Gesundheitssektor. Unternehmen erfolgreich am neuen Gesundheitsmarkt positionieren by Ussfeller, Melanie

Ben Settle's Big Book of Business!: Every Business-Boosting Word He's Ever Published! by Settle, Ben

Hollywood Im Journalistischen Alltag: Storytelling Für Erfolgreiche Geschichten. Ein Praxisbuch by Friedl, Christian

Dialogmarketing Perspektiven 2016/2017: Tagungsband 11. Wissenschaftlicher Interdisziplinärer Kongress Für Dialogmarketing by

Website Strategies - Inspire, Engage, Convert by Clayton, Ian R.

Growth Hacking: The Best Kept Marketing Secrets Of Startup Hackers And Entrepreneurs by King, Logan

The Trade Show Chronicles: Everything you need to succeed at exhibitions in a unique novel by Rio, Julien

Essentials of Advertising by Cluley, Robert

Handbuch Kundenbindungsmanagement: Strategien Und Instrumente Für Ein Erfolgreiches Crm by

Neuro Design: Neuromarketing Insights to Boost Engagement and Profitability by Bridger, Darren

The Cuttlefish Marketer: The Five Essential Traits of a Modern Marketer by East, Scott, Aguilar, Ivan

Social Media Management: Persuasion in Networked Culture by Shields, Ben

Nutzung, Möglichkeiten und Grenzen ausgewählter Marketinginstrumente. Eine kritische Analyse im Hinblick auf Wettbewerbsfähigkeit eines Personaldienst by Thannhäuser, Lisa

Marketed and Marketable Surplus of Major Food Grains in India by Sharma, Vijay Paul, Wardhan, Harsh

5 Ways A Book Can Help You Grow Your Business by Cole, Kelly

Affiliate Marketing as a Strategy for E-Commerce by Stoebel, Philipp

Marketingstrategien der Marke Jack Wolfskin by Schuster, Elisabeth

Effective Selling And Marketing - principles, techniques & practice by Mathew, Kerwin

Tourism Marketing for Cities and Towns: Using Social Media and Branding to Attract Tourists by Kolb, Bonita

Bionade. Identifikation von Erfolgs- und Misserfolgsfaktoren eines Lifestyle-Produkts by Mann, Isabell

Entwurf für die Markteinführung eines neuen Pflegeproduktes der Marke Nivea by Mauer, Rubi

Public Relations And Marketing Communications: [New, Revised, Expanded, Special Edition] by Mathew, Kerwin

Simplified Guide To Marketing by Mathew, Kerwin

The story of jack and the beancounters: the triumph of man's spirit over adversity by Young, Peter N.

Brand Identity Breakthrough: How to Craft Your Company's Unique Story to Make Your Products Irresistible by Diehl, Gregory V.

Marketing: Hier wirst Du geholfen! Lernvorsprung durch vom Experten verdichtetes Fachwissen by Schneider, Willy

How to Get More Clients: Marketing Secrets for LNCs by Iyer, Patricia W.

Ethnomarketing als Strategie: Erscheinungsformen am Beispiel der ethnischen Minderheit aus der Türkei by Huljina, Mihael

How to Get More Cases: Sales Secrets for LNCs by Iyer, Patricia W.

Capon's Marketing Essentials by Capon, Noel

Grundlagen der Werbewirkungsmessung und Werbewirkungsanalyse. Bildverunschärfung und Eye-Tracking am Beispiel der Marke "Ivy Park" by Ganser, Veronika

Corporate Brand Management by Chmielewski, Krzysztof J.

Ultra Hi Def Marketing: The 5-Step Guide to Total World Domination in the Tech Industry by Sterns Leith, Coleen

How To Write The 'Right' Book - FAST: Position Yourself As An Authority, Attract Qualified Leads, Build Your Brand, and Increase Your Income ...effort by Crane, Trevor

Chancen und Grenzen neuer Marketingformen. Bedroht Social-Media den Business-to-Business Außendienst? by Burkard, Dennis

You Don't Have to Shout to Stand Out: Networking Conversations That Inspire Interest and Create Connections (Techniques from a Quiet Entrepreneur) by Clifton, Christine

Brand Identity Breakthrough: How to Craft Your Company's Unique Story to Make Your Products Irresistible by Diehl, Gregory V.

Strategic Marketing. A Live Case Study on Amazon Marketing by Al Sayyed, Sara

Resilienz Im Persönlichen Verkauf: Eine Wirkungsanalyse in Bezug Auf Die Verkaufsleistung by Pyka, Sebastian

Consumer Segment Lohas: Nachhaltigkeitsorientierte Dialoggruppen Im Lebensmitteleinzelhandel by Pittner, Martin

Reputation Management Für Ceos: Wie Top-Manager Ihren Guten Ruf Sichern Können by Griepentrog, Wolfgang

Ambient-Marketing Für Printmedien: Interviewstudie Zu Akzeptanz Und Bewertung in Den Generationen Y, X Und 50plus by Schunk, Holger, Reiter, Annkathrin, Kochhan, Christoph

An Inside Seat: A Memoir: True Stories Told By South Florida PR Icon Maxine Adler by Goldstein, Judy, Adler, Maxine

Power Packed Book Marketing: Sell More Books by Jones, Wendy H.

Unternehmenspolitik, Identität Und Kommunikation: Modell - Prozesse - Fallbeispiele by Niederhäuser, Markus, Rosenberger, Nicole

Empirical Studies on Economics of Innovation, Public Economics and Management: Proceedings of the 18th Eurasia Business and Economics Society Conferen by

Data-Mining in Social Media: Methoden und Geschäftsmöglichkeiten für die Anwendung in Social Media by Dirsch, Lena

The Brand Glossary by Norambuena, Paola, Brandchannel, Interbrand´s

Text Und Konzeption Im Content Marketing: Alle Wichtigen Grundlagen Für Print, Web, Corporate Blogs Und Social Media by Abbate, Sandro

Sensory Marketing: Theoretical and Empirical Grounds by Hultén, Bertil

Brand Vision Archetypes: Créer des marques qui ont un sens by Boehm, Kim, Steidl, Peter, Norre, Bart

The Complete Guide to Email Marketing: Book VI: Using Emails to Increase Local and Online Sales by Scott, Gini Graham

The Llama Is Inn: Essays in Hotel Marketing and Management by Mogelonsky, Larry

Make Money with Kindle Books: Building Passive Income While Working From Home by Kings, Paul D.

Instagram Marketing: Using Instagram Social Media To Amplify Your Business And Brand Visibility by King, Logan

Communication Skills: Discover The Best Ways To Communicate, Be Charismatic, Use Body Language, Persuade & Be A Great Conversationalist (Large Print Edition) by McCloud, Ace

Communication Skills: Discover The Best Ways To Communicate, Be Charismatic, Use Body Language, Persuade & Be A Great Conversationalist by McCloud, Ace

Comment écrire une lettre qui vend: Méthode complète de copywriting by Godefroy, Christian H.

Grundlagen Der Luxus- Und Premiummarkenführung: Strategie - Instrumente - Umsetzung by König, Verena

Making a Difference in Marketing: The Foundation of Competitive Advantage by Cahill, Jonathan

Communication Skills: Discover The Best Ways To Communicate, Be Charismatic, Use Body Language, Persuade & Be A Great Conversationalist by McCloud, Ace

Exploring family business. Culture and values as a competitive advantage by Blyshchuk, Iaroslava

Assessing the effectiveness of service delivery reform. The quest for customer satisfaction in public institutions of Arba Minch town by Ayenew, Meseret

OnPage Search Engine Optimization Best Practices by Kerns, Dan

Social Wealth: How to Build Extraordinary Relationships By Transforming the Way We Live, Love, Lead and Network by Treu, Jason

Facebook: The Top 100 Best Ways To Use Facebook For Business, Marketing, & Making Money (Large Print Edition) by McCloud, Ace

Optimal Control Applications for Operations Strategy by Kim, Bowon

Facebook: The Top 100 Best Ways To Use Facebook For Business, Marketing, & Making Money by McCloud, Ace

Öffentlichkeitsarbeit und ihre Strategien der Vertrauensförderung. Eine Analyse am Beispiel des ADAC by Friese, Anika

The Sparks That Ignited The World: The Inside Secrets Of HowThe Founders Of Social Media Earned Wealth & Their Place In History by Safko, Lon

Facebook: The Top 100 Best Ways To Use Facebook For Business, Marketing, & Making Money by McCloud, Ace

Jumpstart Your Platform: A Beginners Guide to Finding Your Audience Through Social Media by La Counte, Scott

Development Report on China's New Media by

Facebook: The Top 100 Best Ways To Use Facebook For Business, Marketing, & Making Money (Large Print Edition) by McCloud, Ace

Kundenstolz Im B2c-Bereich: Eine Empirische Analyse Der Ursachen Und Konsequenzen by Römhild, Julia

Marketing: The Top 100 Best Things That You Can Do In Order To Make Money & Be Successful With Marketing (Large Print Edition) by McCloud, Ace

Marketing: The Top 100 Best Things That You Can Do In Order To Make Money & Be Successful With Marketing by McCloud, Ace

Marketing: The Top 100 Best Things That You Can Do In Order To Make Money & Be Successful With Marketing (Large Print Edition) by McCloud, Ace

Marketing: The Top 100 Best Things That You Can Do In Order To Make Money & Be Successful With Marketing by McCloud, Ace

Zielgruppenorientiertes Marketing in einer Einrichtung der Eingliederungshilfe by Grimm, Ulrike

Reputation Management by Singleton, Phil, Tucker, Ken, Perry, Ray L.

Strategic Marketing Management and Tactics in the Service Industry by

Революция Бренда: Как со&#1079 by Diehl, Gregory V., Miranda, Alex

Sales EQ: How Ultra High Performers Leverage Sales-Specific Emotional Intelligence to Close the Complex Deal by Blount, Jeb

Sales: Sales Strategies: The Top 100 Best Ways To Increase Sales (Large Print Edition) by McCloud, Ace

Sales: Sales Strategies: The Top 100 Best Ways To Increase Sales by McCloud, Ace

Sales: Sales Strategies: The Top 100 Best Ways To Increase Sales (Large Print Edition) by McCloud, Ace

El Marketing Multinivel (MM): Una soluciòn para el desarrollo de la Base de la Piramide (BdP) by Viltard, Leandro a., Jimenez, Patricio a. Nina

Navigating Japan's Business Culture: A Practical Guide to Succeeding in the Japanese Market by Azar, Robert Charles

Sales: Sales Strategies: The Top 100 Best Ways To Increase Sales by McCloud, Ace

Blog vs. eWOM. Einflüsse von Internet-Bloggern auf den Kaufentscheidungsprozess im Vergleich zum elektronischen Word-Of-Mouth by Dahl, Lena

Facebook Marketing: The Secret to Building Your Brand, Making Money and Growing Your Business by Smith, Anthony

Sound Logos in der persönlichkeitsorientierten Markenführung: Eine empirische Untersuchung der vom Konsumenten bewerteten Markenpersönlichkeit in Zusa by Piroth, Jessica

Verkaufen!: Mit System, Handwerk Und Leidenschaft Zu Mehr Vertriebserfolg by Poggensee, Ingo

Sexsymbole und Stereotype in Anzeigewerbungen. Österreichische und tschechische Online- und Printmedien im Vergleich by Machan, Inna

Wie man Götter schafft: Kreation einer Toolbox zum Branding von Marken sowie zur Analyse und Bewertung bisheriger Branding-Prozesse by Erdmann, Dominik

Neuromarketing En Tu Negocio Multinivel: El Método Infalible Para Tener Éxito Y Duplicarlo En Tus Redes De Mercadeo by Abreu, Rixio

Social Media Marketing: A Beginner's Guide To Dominating The Market With Social Media Marketing by Scott, Eric J.

Revolyutsiya Brenda: Kak Sozdat' Unikal'nuyu Istoriyu Vashego Brenda I Sdelat' Vashi Produkty Neotrazimymi by Diehl, Gregory V.

Marketing Success by Gattari, Tony, Mooney, Shaun

Informantenschutz: Ethische, Rechtliche Und Technische PRAXIS in Journalismus Und Organisationskommunikation by Welchering, Peter, Kloiber, Manfred

Schools: A Niche Market for Authors by Wood, Jane R.

From Ranking To Revenue: A Business Owner's Guide To Successful Search Engine Optimization by Healey, Jason H.

Vintage Marketing Differentiation: The Origins of Marketing and Branding Strategies by Williams, Helena A., Williams Jr, Robert L.

Markteinführungsstrategie von Virtual Reality Brillen durch Netzwerkeffekte by Backa, Frank

Vertrieb in Differenzierten Mehrkanalsystemen: Gestaltung, Koordination, Gewinnmaximierung by Bergmeier, Markus

Audio Branding: Using Sound to Build Your Brand by Minsky, Laurence, Fahey, Colleen

How to be a Marketing Genius: Scientific Advertising Revisited and Revitalized for Today by Melvin, Tony

Newbie's Guide to Selling Face-to-Face: Quick Start for Consultants, Freelancers, New Self-employed, Career Changers, Start-Ups by McGaulley, Michael

Markennarrative in Der Unternehmenskommunikation by Neder, Pablo

Nutzungsverhalten von WhatsApp in der Praxis von Berufsbetreuern: Eine Datenerhebung by Schulz, Aileen

Entwicklung eines Marken-Risikomanagements: Unter besonderer Berücksichtigung eines Marken-Risiko-Früherkennungssystems by Müller, Michael

Ethics and Trust. A Literature Review on Cloud Computing Services by Bischoff, Anna Lena

Strategic Marketing and Innovation for Indian Msmes by Lohith, C. P., Srinivasan, R.

Strategies for Autonomous, Connected and Smart Mobility in the Automotive Industry. A Comparative Analysis of BMW Group and Tesla Motors Inc. by Kauerhof, Andreas

Effektivität in Der Online-Kommunikation: Eine Untersuchung Von Customer-Online-Journeys by Kolano, Alexander

Auswirkungen von Trends auf die strategische Ausgangslage von Mobilitätsanbietern. Wie können sich Anbieter von Car-Sharing positionieren? by Dreyer, Caesar, Al, Et

Validating the social media strategies of adidas and Nike on Facebook and Instagram by Bischoff, Anna Lena

Instrumente der unterbewussten Beeinflussung von Kaufentscheidungen by Rudolf, Marius

Smart Data: Driving Innovation through Strategic Intelligence by Corder, Lloyd

Trade Marketing Focus: Empower Key Influencing Factors by Pa Basheer, Bsc Ma

The Definitive Guide to Membership Marketing by Aluisy, Gabriel W.

A Discussion on Chinese Road of NGOs: Reform and Co-Governance by Society by

Kann man über moderne Medien seiner Betreuerpflicht gerecht werden?: Möglichkeiten der Gestaltung der persönlichen Kontakte anhand moderner Medien in by Schulz, Aileen

Actionable Gamification - Beyond Points, Badges, and Leaderboards by Chou, Yu-Kai

Why Women Buy: How to Sell to the World's Largest Market, How to Sell, by Jones, Dawn

Charity Affiliation: Uncovering a New Key Variable for Cause-Related Marketing by Azan D. B. a., Carolanne Kuntz

Mystery Shopping Mastery: Revealing Truth in Business by Di Pietro, Steven D.

Ambush-Marketing als Variante des Guerilla Marketings am Beispiel von sportlichen Großveranstaltungen by Rajab, Elnur

The Authority Guide to PR for Small Businesses: Use the power of public relations and the media to reach your target customer and grow your business by Bustin, Steve

Habitude Warrior's Crush and Dominate: 13 Strategies to Piss Off Your Competitors by Swanson, Erik

The Complete Guide to Building Your Brand with Snapchat by Mizell, Matt

Beiträge Zur Dienstleistungsforschung 2016 by

Die Digitalisierung Der Kommunikation Im Mittelstand: Auswirkungen Von Marketing 4.0 by Lies, Jan

Communication Excellence: How to Develop, Manage and Lead Exceptional Communications by Tench, Ralph, Verčič, Dejan, Zerfass, Ansgar

Synergy Energy: How to Use the Power of Partnerships to Market Your Book, Grow Your Business and Brand Your Ministry by Perry, Pam

Social Media Marketing: Complete Guide to Social Media Marketing 365 How to Successfully Boost your business with Social Media Marketing A-Z by Cooper, Jason

Employee Ambassadorship: Optimizing Customer-Centric Behavior from the Inside-Out and Outside-In by Lowenstein, Michael W.

Die Veranstaltungswirtschaft Und Ihr Personal: Angebotsprofile Und Nachfragestrukturen Von Aus- Und Weiterbildung by Spott De Barrera, Daniela, Lampe, David, Gehrke, Gernot

Authority Acceleration Blueprint: The 100 Day Plan for Entrepreneurs, Business Owners, Authors, Experts and Speakers to Grow Their Business, Brand, In by McCabe, John a.

Secret Agents: How the top real estate agents list more, sell more & dominate the market! by B, Lisa

Marketing Tips for Translators: The Ultimate Collection of Business Tips from the Podcast by Whitty, Tess

Cross-Cultural Differences in Electronic Word-of-Mouth Influence on Purchase Intention: An empirical study by Westphal, Nicklas

Digital Signage Am Point of Sale: Psychologische Und Verhaltensbezogene Wirkungen Unterschiedlicher Inhaltsarten by Manzinger, Sandra

Email Marketing: List Building And Campaigns by Kings, Paul D.

Logistikstandortmarketing. Maßnahmen zur Profilierung, Wertsteigerung und Vermarktung von Logistikstandorten und Logistik-Gewerbegebieten in Deutschla by Schneider, Daniela

The role of viral advertising in brand equity building by Mastroianni, Fotini

Analyzing and comparing transactional and relationship marketing by Mastroianni, Fotini

Die Entwicklung des Käuferverhaltens. Mögliche Maßnahmen für Industrie und Handel als Reaktion auf aktuelle Tendenzen by Jagersbacher, Kurt

Principles of Marketing by

Der Ärger mit Marken: Markendisidentifikation untersucht am Beispiel der Deutschen Bahn, E.ON und Wiesenhof by Seidensticker, Martin

Innovatives Brand Management: Wie Sie Marken in Digitalen Zeiten Organisieren, Führen Und Optimieren by Schwarz, Michael, Misof, Günther

Trends und Auswirkungen mobiler Endgeräte auf den elektronischen Handel by Anonym

Passive Income Ideas: Top Streams Of Income To Make Money While You Sleep And Achieve Financial Freedom by King, Logan

The E Privacy Imperative by Harris, Robert

I Just Want It To Work!: A guide to understanding digital marketing and social media for frustrated business owners, managers and marketers by Spiteri, Kevin