Marketing in 2017

Nation Branding Österreichs. Eine Untersuchung der "Marke Österreich in Polen by Kapuscinska, Katarzyna

Startup Evolution Curve From Idea to Profitable and Scalable Business: Startup Marketing Manual by Jonikas, Donatas

Email Marketing Techniques: Email Marketing Beginner's Guide and Strategies by Kings, Paul D.

Social Media Marketing Guide: Best Social Media for Dummies and Professionals by Kings, Paul D.

Reengineering Retail: The Future of Selling in a Post-Digital World by Stephens, Doug

How to be Rich: The Small Business Owner's Guide to Attracting Customers and Clients by Rylant, Chuck J.

Supplier Selection: An McDa-Based Approach by Mukherjee, Krishnendu

Interdisziplinäre Meinungsführerforschung: Eine Systematische Literaturanalyse by Jungnickel, Katrin

Chinese and Indian Medicine Today: Branding Asia by Islam, MD Nazrul

S.H.O.C.K. Marketing: Strategies That Explode Fitness Business Revenue by Wesley, Tim

Re-Modeling the Brand Purchase Funnel: Conceptualization and Empirical Application by Dierks, Alexander

Corporate Social Responsibility, Sustainability and Public Relations: Negotiating Multiple Complex Challenges by Pompper, Donnalyn

Marketing Digital by Selman, Habyb

Dominate Local Marketing: 7 Must-Know Strategies to Drive Local Traffic Straight To Your Door by Obiozor, Martin

Data Driven Marketing: Leverage Data to Increase Sales, Grow Profits, and Land More Customers by Bryan, Roger

Craft Beverages and Tourism, Volume 1: The Rise of Breweries and Distilleries in the United States by

Leitfaden für die praktische Anwendung moderner Medien in der Betreuerpraxis by Schulz, Aileen

Markteinführungsstrategie für Virtual-Reality-Brillen. Erfolg durch die Nutzung von Netzwerkeffekten by Backa, Frank S.

Retail Sales for Network Marketers: How to Get New Customers for Your MLM Business by Schreiter, Keith, Schreiter, Tom Big Al

Sales & Marketing: Selected Ahadith by Iqbal Saani, Javed

Luxury Selling: Lessons from the World of Luxury in Selling High Quality Goods and Services to High Value Clients by Srun, Francis

Co-Creation and Well-Being in Tourism by

The Power of Broke: How Empty Pockets, a Tight Budget, and a Hunger for Success Can Become Your Greatest Competitive Advantage by John, Daymond, Paisner, Daniel

Moderne Methoden Der Marktforschung: Kunden Besser Verstehen by

Unterwegs im Web 2.0. Wie Facebook-Likes das Konsumentenverhalten beeinflussen by Weber, Felix

Content Marketing in Der PRAXIS: Ein Leitfaden - Strategie, Konzepte Und Praxisbeispiele Für B2b- Und B2c-Unternehmen by Hilker, Claudia

Dancing Through the Digital Revolution: A Marketing Playbook by Flamberg, Daniel

Product Management by

Success 101: Achieving Outstanding Results in Today's Marketplace by Corder, Lloyd

Marketing in the Boardroom: Winning the Hearts and Minds of the Board by Saunders, Ruth

Principles of Marketing Engineering and Analytics by Lilien, Gary L., Rangaswamy, Arvind, De Bruyn, Arnaud

Digital Marketing: The Bible - 5 Manuscripts - Business Ideas, Branding, Blog, Online Marketing, Facebook Advertising (the Most Comprehen by Reive, Riley

Massage Marketing - Don't Leave Money on the Table: Earn More Money with a Infusion of Creative Services to Reel in More Clients by Tonneson, Sabrina

Escape Your Illusions by Achary, Vivek

Marketingstrategien und Erfolgspotentiale von Zubehörprodukten (Value Added Services) im After Sales Management by Anonym

Erfolgsfaktoren einer erfolgreichen Markenführung by Menz, Marco

Storytelling für Anfänger: Wie Sie eine Story richtig aufbauen und worauf Sie beim Storytelling achten müssen. by Turm, Paul

Sink or Swim Faster!: Making a Splash in Marketing Professional Services by Ross-Munro, Chaz M.

Einflussfaktoren auf den Präferenzbildungsprozess bei Marken by Nagler, Tanja

Content Marketing in the 21st century: Is Coca Cola pioneering modern marketing with its new "no labels" campaign? by Wiechert, Lisa

How to Succeed in the Relationship Economy: Make Data Work for You, Empathise with Customers, Grow Valuable Relationships by Lindsay, Matt, Van Leeuwe, Xavier, Van de Peppel, Matthijs

Public Relations, Cooperation, and Justice: From Evolutionary Biology to Ethics by Marsh, Charles

Markenführung am Beispiel des Unternehmens Tesla Inc.: Eine Fallstudie by Czuba, Nicole

Digitale Markenführung: Digital Branding Im Zeitalter Des Digitalen Darwinismus. Das Think!book by Land, Karl-Heinz, Kreutzer, Ralf T.

Restrukturierung Von Verkaufsgebieten: Eine Empirische Untersuchung Aus Der Mitarbeiterperspektive by Heinrich, Arne

Tube Ritual Volume I: Jumpstart Your Journey To 5000 YouTube Subscribers! by Johnson, Brian G.

Clear Communications with Clear Results: How to Start a Plain Language Program Where You Work by

Myths of PR: All Publicity Is Good Publicity and Other Popular Misconceptions by Leigh, Rich

Artificial Intelligence Marketing and Predicting Consumer Choice: An Overview of Tools and Techniques by Struhl, Steven

Hacking Growth: How Today's Fastest-Growing Companies Drive Breakout Success by Ellis, Sean, Brown, Morgan

Smart Grid und Smart Metering. Chancen und Risiken des intelligenten Stromnetzes: Eine Szenarioanalyse by Röß, Stephan

Gibt Es Noch Marken in Der Zukunft?: Hybrid Brands - Eine Zukunftsvision Für Starke Marken by Riedmann-Streitz, Christine

Evaluierung von Printkatalogen im B2C-Bereich: Eine qualitative Studie zur Nutzung von haptischen Werbekatalogen in der Versandhandelsbranche by Brübach, Amélie

Premium!: How Experts Just Like You Are Charging Premium Rates For What They Know And You Can Too! by Cuesta, Rob

Sun Tzu for the Digital Age - the UNCUT version: the BUSINESS person's step-by-step guide to DOMINATE and INFLUENCE your industry, WIN online customer by Sheldon-Baker, Phoenix

Sun Tzu for the Digital Age: the BUSINESS persons' step-by-step STRATEGIC guide to DOMINATE and INFLUENCE your industry, WIN online customers, and by Sheldon-Baker, Phoenix

Real Estate GameChangers by Reese, Michael, Dicks, Jw, Kinder, Jay

Fashion Branding and Communication: Core Strategies of European Luxury Brands by

Social Media Marketing auf Facebook. Erfolgsmessung und Ermittlung von Erfolgsfaktoren von Social Media Auftritten by Niggemeier, Michael

Das CRM-Konzept zur Kundenbindung. Projektierung für ein kleines IT-Unternehmen by Braun, Benedikt

Neuromarketing. Erkenntnisse und Auswirkungen von Emotionen auf das Konsumentenverhalten by Moreno Barrientos, Jennifer

Principles of Marketology, Volume 2: Practice by Aghazadeh, Hashem

Fix Your Network Marketing Business: Fire Up Your Team, Increase Recruiting and Sales, and Get Your Business Growing Again-Even If Nobody Is Doing Any by Ward, David M.

Mixed Method Research Design: An Application in Consumer-Brand Relationships (Cbr) by Mohapatra, Sanjay, Sreejesh, S.

Innovation and Product Management: A Holistic and Practical Approach to Uncertainty Reduction by Rabl, Michael, Swan, Scott, Gaubinger, Kurt

Marketing Management by

How to be a Marketing Genius: Scientific Advertising Revisited and Revitalized for Today by Melvin, Tony, Hopkins, Claude

Bank Big With Your Own Social Media Agency by Westra, Bryan

The Story Engine: An entrepreneur's guide to content strategy and brand storytelling without spending all day writing by Gray, Kyle

Everything I Know about Business and Marketing, I Learned from THE TOXIC AVENGER: (One Man's Journey to Hell's Kitchen and Back) by Sass, Jeffrey W.

Marketing für Selbständige: Schwerpunkt Social Media by Wahle, Stefan

Performance Partnerships: The Checkered Past, Changing Present and Exciting Future of Affiliate Marketing by Glazer, Robert

Free Stuff Guide for Everyone Book: Free and Good Deals That Save You Lots of Money by Sander, Peter

The Seven Challenges of Value by Macdivitt, Harry, Wilkinson, Mike

Sonhador Indomável by Rodrigues, Sann

Performance Partnerships: The Checkered Past, Changing Present & Exciting Future of Affiliate Marketing by Glazer, Robert

Global Strategy in the Service Industries: Dynamics, Analysis, Growth by Glowik, Mario

Do Open: How a Simple Email Newsletter Can Transform Your Business (and It Can) by Hieatt, David

Mastering The Art Of Success by Canfield, Jack, Nanton, Nick, Dicks, Jw

The LinkedIn Guide for Financial Advisors: Six Steps to Identify Qualified Prospects and Generate Referrals by Akin Mba, Claire

Strategic Communication, Corporatism, and Eternal Crisis: The Creel Century by Graham, Phil

Reassessing the Relationship Between Marketing and Public Relations: New Perspectives from the Philosophy of Science and History of Thought by Dühring, Lisa

Werbewirkung von Product Placement in der TV-Serie The Big Bang Theory by Weindinger, Fabienne

Csr Und Interne Kommunikation: Forschungsansätze Und Praxisbeiträge by

Brand-Fanpages in sozialen Netzwerken als Marketinginstrument. Konsumenten-Engagement auf Instagram by Türbl, Katharina

Möglichkeiten der Entwicklung eines Kommunikations-Mix unter dem ausschließlichen Einsatz von Below-the-line Maßnahmen: Am Beispiel einer Konzeption z by Rauch, Nadine

Die Bedeutung des Eventmarketing als Live-Kommunikationsinstrument der Zukunft by Baumann, Christian

Why Do They Make Things so Complicated? by Mützel, Lisa Monika Anna

The Best Damn Web Marketing Checklist, Period! 2.0 by Degeyter, Stoney

My XYZs of Excellence: 26 Days to Excellence in Business Leadership and Life by Epperson Mba, J. a.

Wirkung Von Private Label Brands Auf Retailer Brands: Möglichkeiten Zur Markenprofilierung Im Deutschen Lebensmitteleinzelhandel by Horstmann, Florian

Retourenmanagement Im Online-Handel: Kundenverhalten Beeinflussen Und Kosten Senken by Deges, Frank

The Marketing Formula: 6 steps that will make marketing easy by Michaelis, Christine

Múltiples Fuentes De Ingresos Con Tu Libro: Estrategias Para Generar Múltiples Fuentes De Ingresos Incluso Sin Escribir Tu Libro by Laguna, Helio

Shapeholders: Business Success in the Age of Activism by Kennedy, Mark

The Road to Recognition: The A-To-Z Guide to Personal Branding for Accelerating Your Professional Success in the Age of Digital Media by Price, Seth, Feldman, Barry

The SEO Battlefield: Winning Strategies for Search Marketing Programs by Ward, Anne Ahola

Strategic Marketing Cases in Emerging Markets by

Nation Brand perception and attitude from Citizen and Non-citizen perspectives in Vietnam: An exploratory study by Luong, Van Ha

Einflussfaktoren auf die Tarifwahl im Flugverkehr. Eine Analyse mithilfe konkreter Auswahlmodelle by Lehrmann, Nicolas

Nutzen und praktische Folgen von Hotelbewertungsplattformen und Kundenrezensionen aus Marketingsicht: Wie können Hoteliers Online-Gästebewertungen nut by Jungmann, Felix

Welche Vor- und Nachteile hat das Social-Media-Marketing auf Facebook für Unternehmer? by Hasan, Namra

Prozesse moralischer Selbstregulierung. Eine systematische Literaturanalyse by Magamadova, Kheda

Marketing Street Fighter by Decker, Bill

What To Do Before Your Book Launch by Rose, M. J.

Markenführung Und Markenkommunikation in Der Immobilienwirtschaft: Grundwissen Für Einsteiger by Bender, Frauke, Christoph, Cathrin

100's of Opportunities for You to Make Money by Levine, Bernard

Interkulturelle Kommunikation: Länderporträts - Kulturunterschiede - Unternehmensbeispiele by

Kundenwert: Grundlagen - Innovative Konzepte - Praktische Umsetzungen by

Cosmetic Tattooing: Business Set Up and Marketing Essentials by Moore, Leila

Marketing Automation Foundation: Eliminating Unproductive Marketing by Thomas, Brian, Thomas, Steve

Create Brand Attraction: A New Strategy That Uses the Laws of Human Attraction to Decode Marketing in a Digital and Social Media Age by Kotick, Michael

Create Brand Attraction: A New Strategy that Uses the Laws of Human Attraction to Decode Marketing in a Digital and Social Media Age by Kotick, Michael

Die für das Relationship-Marketing (CRM) relevanten Voraussetzungen und Folgen von Vertrauen by Brückov, Nicolai

Qualität Im Wirtschaftspolitischen Journalismus by

Money Meditation Manifestation!: The 7 Strategies That Manifest Money Fast! by Mitchell, Christopher

Because Self-Publishing Works: Everything I Learned About How to Market a Book by Cam, V. V.

Definition and Market Analysis of the Tesla Motors Model S by Somssich, Erik

PAC Knows: Wisdom from PAC Expert Authors by Henderson, Jacs, Goodstone, Erica, Evans, Barrie

How to Reach Millions with Artful PR: What They Don't Teach You in Marketing School by Dobson, Dana

Encouraging Participative Consumerism Through Evolutionary Digital Marketing: Emerging Research and Opportunities by Kaufmann, Hans Ruediger, Manarioti, Agapi

Entwicklung Durch Interaktion: Bedeutungen Und Praktiken Im Feld Public Relations Und Organisationskommunikation by Spatzier, Astrid

Qualitative Research Methods in Consumer Psychology: Ethnography and Culture by

Markets and the Arts of Attachment by

The Business of Champagne: A Delicate Balance by

Internetkommunikation von Luxusmarkenherstellern: Eine vergleichende Analyse der Einstiegsseiten von A. Lange & Söhne und Patek Philippe by Pannasch, Johann

From Ranking To Revenue: A Lawyer's Guide To Generating Free Leads From Google by Healey, Jason H.

The Mobile Native's Guide to Marketing by Guerrieri, Aurelie

Der Begriff von Marke. Geschlechtsdimensionen der Marke by Lunina, Daria

Korrelation von Betreffzeile und Öffnungsrate im E-Mail-Marketing im Kontext eines FinTech Unternehmens by Wendler, Sabrina

Bricks to Clicks: Why Some Brands Will Thrive in E-Commerce and Others Won't by Feinleib, David

Markenliebe: Konzeption Und Empirische Untersuchung Eines Ganzheitlichen Kausalanalytischen Modells by Fröhling, Renée

The One-Minute Presentation: Explain Your Network Marketing Business Like A Pro by Schreiter, Keith, Schreiter, Tom Big Al

In Search of...Customers: Timeless Fundamentals and The New Rules for Marketing, Sales and Customer Service Success by Butler, Brian E.

Friction: Passion Brands in the Age of Disruption by Rosenblum, Jeff, Berg, Jordan

Millennial Donors: They're Not Who You Think They Are by Dunham, Rick

Die Komponenten des Marketing-Mix im Konsumgüterbereich by Kottmann, Leonie, Kottmann, Anna, Dimitrakudi, Ekaterini

Wie die disruptiven Faktoren der New Media Landscapes Corporate Publishing herausfordern. by Bossert, Julian

Erfolgsfaktoren im Lebensmitteleinzelhandel: Handelsmarketing dargestellt am Relaunch der Netto Marken-Discount AG und Co. KG by Beck, Alexander

Responsible Tourist Behaviour by Weeden, Clare

Das 1x1 Der Unternehmenskommunikation: Ein Wegweiser Für Die PRAXIS by Hillmann, Mirco

Public Relations Ethics and Professionalism: The Shadow of Excellence by Fawkes, Johanna

Wine and Identity: Branding, Heritage, Terroir by

The Product Manager's Toolkit(r): Methodologies, Processes, and Tasks in Technology Product Management by Steinhardt, Gabriel

Der Konsum von Luxusgütern zur Darstellung der Social-Identity und Self-Identity by Steiner, Janina

Gender Commerce. Past development and new technologies in online marketing to influence customers' buying behavior by Dorp, Viviane

Individuelle Preisdifferenzierung. Chancen und Herausforderungen individualisierter Preise für Unternehmen im Online-Handel by Moritz, Lena

Small Town Internet Marketing: How to Use SEO, Paid Search and Other Internet Marketing Strategies to Promote Your Local Business by Work, Jerry L.

Smart Home. Ein Überblick über Markt, Technik, Chancen und Risiken by Röß, Stephan

Kommunikation von Produktqualität auf der Produktverpackung by Zipfel, Elisabeth

Unconventional Entrepreneur Automatic Marketing System: More Leads, Better Conversions, and Higher Customer Lifetime Value for Coaches, Authors, Speak by Kowalski, Glen

Strategische Marken-Due-Diligence: Konzeptionelles Modell Zur Messung Des Identitätsbasierten Markenfit Bei M&as by Rippe, Kai

What Is SEO? Search Engine Optimization 101 by Kerns, Dan

Vorstellung des chinesischen Unternehmens "Baidu" by Fan, Kaite

Käuferverhalten: Grundlagen - Perspektiven - Anwendungen by Foscht, Thomas, Schramm-Klein, Hanna, Swoboda, Bernhard

Vision Board Success!: How To Achieve All Your Dreams In Life! by Mitchell, Christopher

Amped Up Digital: Marketing Your Business from Start to Finish and Back Again by Kerr, Kelly Ross

The Cultural Meaning of Brands by Torelli, Carlos J., Rodas, Maria a., Stoner, Jennifer L.

Kommunikationsmanagement Von Bauprojekten: Meinungsbildung Statt Stimmungsmache in Projektkultur Und Public Relations by Immerschitt, Wolfgang

The Client Acquisition Blueprint: A SIMPLE, Step-By-Step Blueprint For Creating an EPIC Marketing Strategy & Online Presence by Fernandez, Hugo

Digital Marketing Basics - Simplified for fast reading by Nantembelele, Salehe a.

Geek Nerd Suit: Breaking Down Walls, Unifying Teams, and Creating Cutting-Edge Customer Centricity by Densinger, Chuck, Niemiec, Brooke, Thelen, Mason

Gebrauchstexte Schreiben: Systemische Textmodelle Für Journalismus Und PR by Goblirsch, Gisela

Contemporary Consumer Culture Theory by

Rezeption Und Wirkung Massenmedialer Informationen Zu HIV Und AIDS: Eine Analyse Auf Grundlage Des Dynamisch-Transaktionalen Ansatzes by Seithe, Matti

Survey 101: 5 Steps to Winning Results by Corder, Lloyd

Public Relations Management by

Aktuelle Konkurrenzanalyse. Lufthansa vs. Air Berlin und Ryanair by Simon, Sebastian

Neuropricing. Optimale Preisgestaltung mithilfe neurowissenschaftlicher Erkenntnisse: Relevanz für die Gewinnmaximierung in kommerziellen Unternehmen by Kuhn, Larissa

Instructor's Manual for Strategic Marketing Cases in Emerging Markets: A Companion Volume by

Tested: "The Dream is free but the HU$TLE comes at a cost by Patel, Alpesh H.

Sharing-Economy. Analyse der Plattformen Uber und ampido mit Berücksichtigung ökonomischer Faktoren by Priem, Justin

The Executive SEO Playbook: How to Integrate SEO Company-Wide for Increased Profitability by Bowman, Jessica

Marketing 101: Utilizing the Basics in Marketing by Garcia, Daniel

Grundlagen Der Public Relations: Eine Kommunikationswissenschaftliche Einführung by Preusse, Joachim, Röttger, Ulrike, Kobusch, Jana

The Game of Networking: MLMers ARE MANY. NETWORKERS ARE FEW. by Sperry, Rob

The Ultimate Guide to School Marketing Strategies by Cochran, Ralph

Marketing Is Dead. Long Live Purposing.: How to Connect with Your Customers in the New, Intuitive Way. by Cooper, Justin Jg

Wahrnehmung am Point of Sale. Eine Evaluation unterschiedlicher digitaler Maßnahmen im Retail by Tober, Sebastian

Business Marketing: Concepts and Strategies by

Serve No Master: How to Escape the 9-5, Start up an Online Business, Fire Your Boss and Become a Lifestyle Entrepreneur or Digital Noma by Green, Jonathan

Wissenschaftskommunikation in Forschungsverbünden: Zwischen Ansprüchen Und Wirklichkeit by Gantenberg, Julia

Straight Talk about Public Relations: What You Think You Know Is Wrong by Wynne, Robert

Shitstorm-Prävention by Sikkenga, Jörg

Der Einfluss von Product Placements auf YouTube auf das Kaufverhalten by Brehm, Janina

You're Going To Be Great At This: A Sales Memoir by Castanes, Chris

Mikro-Influencer in der Musikindustrie. Modernes Nischenmarketing am Beispiel des Progressive Metal by Dotzer, Christian

Critical Public Relations. Contexts and Issues: Critically discuss the assertion that "public relations is the art of getting material into the media by Mastroianni, Fotini

Bewertung von Social-Media Kampagnen zur Kundenbindung. Key Performance Indicators (KPI) by Ruiz De Bustillo Ohngemach, Juan

Die Wirkung von Kundenbindungsprogrammen auf die Kundenbindung. Eine kritische Analyse by Hegmann, Petra

Analyzing and comparing transactional and relationship marketing. Interaction approach and organizational buying by Mastroianni, Fotini

Brand Tribalism. Theoretical Foundation and Practical Application by Zayasenko, Alisa

Neuromarketing im Versicherungsverkauf. Der Einfluss limbischer Kundentypen auf den Abschluss von Versicherungen by Dolezal, Denise Martina Isabella

Facebook Party Secrets of a Million Dollar Party Girl by Bardowski, Lynn

Personalmarketing 2.0. Chancen und Risiken von Social-Media-Instrumenten im Rekrutierungsprozess by Herrmann, Karina

Competitive Advantage of Customer Centricity by Parniangtong, Sathit

Csr Und Marketing: Nachhaltigkeit Und Verantwortung Richtig Kommunizieren by

Apples to Apples: How to Stand Out from Your Competition by Paulson, Dan

Real Estate Marketing: Become the next Top Producing Agent with These Proven Marketing Tips by Connors, K.