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Public Relations Ethics and Professionalism: The Shadow of Excellence

Public Relations Ethics and Professionalism: The Shadow of Excellence

Paperback

Series: Routledge New Directions in PR & Communication Research

Business GeneralMarketingGeneral Reference

ISBN10: 1138062529
ISBN13: 9781138062528
Publisher: Routledge
Published: May 24 2017
Pages: 244
Weight: 0.81
Height: 0.55 Width: 6.14 Depth: 9.21
Language: English

Public Relations Ethics and Professionalism suggests a whole new approach to PR ethics; exploring the idea that professions construct a public face or persona, disowning their shadow aspects in the process. By reconceptualising public relations ethics through a Jungian lens, this book proposes that deep dialogue within the field is a prerequisite for the development of the kind of robust ethics that will genuinely contribute to society.

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Business General