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Public Relations Ethics and Professionalism: The Shadow of Excellence
Hardcover
Series: Routledge New Directions in PR & Communication Research
Business GeneralMarketingGeneral Reference
ISBN13: 9780415630382
Publisher: Routledge
Published: Jun 22 2014
Pages: 258
Weight: 1.15
Height: 0.80 Width: 6.30 Depth: 9.30
Language: English
Public Relations Ethics and Professionalism suggests a whole new approach to PR ethics; exploring the idea that professions construct a public face or persona, disowning their shadow aspects in the process. By reconceptualising public relations ethics through a Jungian lens, this book proposes that deep dialogue within the field is a prerequisite for the development of the kind of robust ethics that will genuinely contribute to society.
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