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Qualitative Research Methods in Consumer Psychology: Ethnography and Culture
Paperback
ISBN13: 9781138085909
Publisher: Psychology Pr
Published: May 18 2017
Pages: 336
Weight: 1.04
Height: 0.73 Width: 6.00 Depth: 9.00
Language: English
This volume presents readers with theoretical and applied approaches to using qualitative research methods in ethnographic studies looking at consumer behavior. It brings together an international group of leading scholars in the field of consumer research, with educational and professional backgrounds in marketing, advertising, business, education, therapy and health. Researchers, teaching faculty, and students in the field of consumer and social psychology will benefit from the applied examples of qualitative and ethnographic consumer research this volume presents.
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