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Quantitative Research Methods in Consumer Psychology: Contemporary and Data Driven Approaches
Hardcover
ISBN13: 9781138182691
Publisher: Routledge
Published: Dec 11 2018
Pages: 414
Weight: 1.66
Height: 1.00 Width: 6.00 Depth: 9.00
Language: English
This new book addresses a range of approaches to consumer psychology research along with developments in quantitative consumer research. It focuses on new techniques and adaptations of traditional approaches.
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