• Open Daily: 10am - 10pm
    Alley-side Pickup: 10am - 7pm

    3038 Hennepin Ave Minneapolis, MN
    612-822-4611

Open Daily: 10am - 10pm | Alley-side Pickup: 10am - 7pm
3038 Hennepin Ave Minneapolis, MN
612-822-4611
Innovation and Product Management: A Holistic and Practical Approach to Uncertainty Reduction

Innovation and Product Management: A Holistic and Practical Approach to Uncertainty Reduction

Paperback

Series: Springer Texts in Business and Economics

Business GeneralManagementMarketing

ISBN10: 3662514990
ISBN13: 9783662514993
Publisher: Springer Nature
Published: Apr 30 2017
Pages: 327
Weight: 1.06
Height: 0.72 Width: 6.14 Depth: 9.21
Language: English
Marketplace complexity and dynamics create an environment that increases the uncertainty of innovation activities. In this context systematic management of innovation and product management are increasingly important for company success. This book presents the fundamentals of innovation and product management and introduces the reader to a holistic process model with particular focus on innovation and uncertainty. This integrated consideration of innovation management and product innovation within an interdisciplinary approach represents a unique characteristic of this book. The book is designed to address the needs of managers who want a practical but well-researched guide to innovation and product management. Graduate and advanced undergraduate students would also find the chapters in this book particularly useful.

1 different editions

Also available

Also in

Business General