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Corporate Social Responsibility, Sustainability and Public Relations: Negotiating Multiple Complex Challenges
Paperback
Series: Routledge New Directions in PR & Communication Research
Business GeneralMarketingGeneral Reference
ISBN13: 9781138743502
Publisher: Routledge
Published: Apr 13 2017
Pages: 198
Weight: 0.68
Height: 0.46 Width: 6.14 Depth: 9.21
Language: English
This book probes if it is possible for PR practitioners to ethically navigate organizations toward CSR even when outcomes may be inconsistent with organizational self-interest. Importantly, how might PR practitioners recommend against doing something that may be consistent with organizational goals but bad for the environment or people? This book invokes postmodern and critical theories of PR to inspire and empower public relations practitioners to transform organizations into ethical, authentic and transparent public sphere members.
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Corporate Social Responsibility, Sustainability and Public Relations: Negotiating Multiple Complex Challenges
Pompper, Donnalyn
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