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Corporate Social Responsibility, Sustainability and Public Relations: Negotiating Multiple Complex Challenges
Hardcover
Series: Routledge New Directions in PR & Communication Research
Business GeneralMarketingGeneral Reference
ISBN13: 9780415855914
Publisher: Routledge
Published: May 18 2015
Pages: 214
Weight: 1.00
Height: 0.70 Width: 6.20 Depth: 9.10
Language: English
This book probes how/if it is possible for PR practitioners to ethically navigate organizations toward CSR even when outcomes may be inconsistent with organizational self-interest. Importantly, how might PR practitioners recommend against doing something that may be consistent with organizational goals but bad for the environment or people.
2 different editions
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Corporate Social Responsibility, Sustainability and Public Relations: Negotiating Multiple Complex Challenges
Pompper, Donnalyn
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