Open Daily: 10am - 10pm | Alley door pickup 10am - 7pm 3038 Hennepin Ave Minneapolis, MN
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  • Open Daily: 10am - 10pm
    Alley-side Pickup: 10am - 7pm

    3038 Hennepin Ave Minneapolis, MN
    612-822-4611

Open Daily: 10am - 10pm | Alley-side Pickup: 10am - 7pm
3038 Hennepin Ave Minneapolis, MN
612-822-4611
Reassessing the Relationship Between Marketing and Public Relations: New Perspectives from the Philosophy of Science and History of Thought

Reassessing the Relationship Between Marketing and Public Relations: New Perspectives from the Philosophy of Science and History of Thought

Dühring, Lisa

Paperback

PhilosophyMarketingGeneral Sociology

ISBN10: 3658180331
ISBN13: 9783658180331
Publisher: Springer Vs
Published: May 4 2017
Pages: 318
Weight: 0.89
Height: 0.70 Width: 5.83 Depth: 8.27
Language: English
Lisa Dühring reconstructs the relationship between public relations and marketing research on a metatheoretical level. She presents a concise systematization of the theoretical discourse in both disciplines since the beginning of the twentieth century by differentiating key phases of development and evaluating current research approaches. This study argues for a stronger connection of both disciplines and a better profiling within the mother disciplines of communication and business studies by fostering critical and interpretative approaches. This book is strongly recommended to everybody interested in the history and epistemology of marketing and public relations theory and the relationship between both fields.

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