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Principles of Marketology, Volume 2: Practice

Principles of Marketology, Volume 2: Practice

Hardcover

MarketingGeneral ReferenceGeneral Science

ISBN10: 1137579803
ISBN13: 9781137579805
Publisher: Palgrave Macmillan
Published: Apr 29 2017
Pages: 703
Weight: 2.68
Height: 1.56 Width: 6.14 Depth: 9.21
Language: English
Principles of Marketology, Volume 2 focuses on the practical aspect and demonstrates the applications of marketology referring to market orientation, internal marketing, business, market and competitive analysis concepts and techniques. Then the modern marketology and its developments in the future are discussed. At the of this volume as the appendix, a handbook of marketology is presented in which a practical manual including simple and summarized descriptions of different needed parts and worksheets for executing marketology in an organization is depicted.

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