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Erfolgreich Mit Spenderinnen Und Spendern Korrespondieren: Mit Gelungenen Texten Gewinnen Und Binden
Paperback
Series: Essentials
Business GeneralMarketingGeneral Reference
ISBN13: 9783658166595
Publisher: Springer Vs
Published: Feb 20 2017
Pages: 45
Weight: 0.17
Height: 0.12 Width: 5.83 Depth: 8.27
Language: German
Dieses essential vermittelt das Know-how für ein erfolgreiches Follow-up von Spenden-Werbung: Gezeigt wird, wie Briefe und Mails von Spendern professionell beantwortet und gewinnende Antworten formuliert werden. Anhand vieler Beispiele wird erläutert, wie eine Non-Profit-Organisation zum Ausdruck bringt, dass sie dynamisch und zupackend und eine Spende bei ihr gut aufgehoben ist. Korrespondenz ist erfolgreich, wenn die Schreibperspektive stimmt, der Spender-Sprachstil getroffen und verständlich und anschaulich formuliert wird. Wie das gelingt, steht im Mittelpunkt dieses essentials.
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