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Different Brains, Different Approaches: Successful Neuro Advertising for Male and Female
Paperback
AccountingMarketingGeneral Psychology
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ISBN13: 9789063694357
Publisher: Bis Publ
Published: Jan 31 2017
Pages: 192
Weight: 1.20
Height: 0.60 Width: 7.60 Depth: 9.00
Language: English
This book describes neurological differences between the male and female brain, and the effect of advertising. It describes how men and women think, the origin of their emotions, and why they make certain decisions. With this knowledge, the creatives and marketers of a brand can create more effective communication.
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