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Promotional Strategies and New Service Opportunities in Emerging Economies

Promotional Strategies and New Service Opportunities in Emerging Economies

Hardcover

MarketingGeneral Sociology

ISBN10: 1522522069
ISBN13: 9781522522065
Publisher: Igi Global Scientific Publishing
Published: Jan 10 2017
Pages: 452
Weight: 2.20
Height: 1.00 Width: 7.00 Depth: 10.00
Language: English
Continuous improvements in emerging economies have created more opportunities for industrialization and rapid growth. This not only leads to higher standards in accounting and security regulations, but it increases the overall marketing efficiency. Promotional Strategies and New Service Opportunities in Emerging Economies is a key resource in the field of service marketing and promotions, service innovations, and branding in developing countries. Highlighting multidisciplinary studies on self-service technologies, sustainable consumption, and customer relation management, this publication is an ideal reference source for policy makers, academicians, practitioners, researchers, students, marketers, and government officials actively involved in the services industry.

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