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Strategische Ausrichtung Von Corporate-Citizenship-Engagement: Theoretische Fundierung Und Anwendung in Der Unternehmenspraxis
Paperback
Business GeneralManagementMarketing
ISBN13: 9783658169411
Publisher: Springer Gabler
Published: Feb 1 2017
Pages: 351
Weight: 0.98
Height: 0.77 Width: 5.83 Depth: 8.27
Language: German
Martin Wildner leitet in dem vorliegenden Buch die vier wesentlichen Kernstrategien von Corporate-Citizenship-Engagement für Unternehmen her und untersucht deren praktische Anwendung in einer empirischen Studie mit über 100 Unternehmen. Dabei werden die Zusammenhänge zwischen den wesentlichen strategischen Parametern herausgearbeitet und die Entwicklung in den letzten Jahren beleuchtet. Das Win-Win-Potenzial von Corporate-Citizenship-Engagement für Gesellschaft und Unternehmen wurde bereits in zahlreichen Veröffentlichungen thematisiert. Eine fundierte Analyse der Strategien zur Steigerung des Unternehmenswertes mit gesellschaftlichem Engagement fehlte bisher jedoch. Die Arbeit kann Wissenschaftlern und Praktikern helfen, unterschiedliche Engagementausrichtungen zu erklären, zu bewerten und selbst zielgerichtet zu entwickeln.
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