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Brand Fans: Lessons from the World's Greatest Sporting Brands
Hardcover
Business GeneralEconomicsMarketing
ISBN13: 9783319488530
Publisher: Palgrave Macmillan
Published: Jan 30 2017
Pages: 249
Weight: 0.97
Height: 0.78 Width: 6.10 Depth: 8.78
Language: English
Chapter 1 Introduction - Crowdsourcing Brand Equity.- Chapter 2 Pitch Partners- Customers as Players and Collaborators.- Chapter 3 Unlimited Users: The Rise of Consumer-Generated Content.- Chapter 4 Connected Communities- Icons and Tribalism.- Chapter 5 Passionate Partisans- Lifelong Loyalty.- Chapter 6 Dynamic Data- Branding the Digital Drive.- Chapter 7 Enhanced Experiences - Enlisting the Fanatic.- Chapter 8 Conclusion- Future Brand Fans.
1 different editions
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Brand Fans: Lessons from the World's Greatest Sporting Brands
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