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Social Media. Definition, Rolle in der Kundenkommunikation und Macht der Nutzer
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ISBN10: 3656906890
ISBN13: 9783656906896
Publisher: Grin Verlag
Published: Jan 26 2017
Pages: 40
Weight: 0.14
Height: 0.10 Width: 5.83 Depth: 8.27
Language: German
ISBN13: 9783656906896
Publisher: Grin Verlag
Published: Jan 26 2017
Pages: 40
Weight: 0.14
Height: 0.10 Width: 5.83 Depth: 8.27
Language: German
Akademische Arbeit aus dem Jahr 2012 im Fachbereich BWL - Offline-Marketing und Online-Marketing, Note: 1,7, Hochschule für Technik und Wirtschaft Berlin, Veranstaltung: Wirtschaftskommunikation Marketing Social Media, Sprache: Deutsch, Abstract: Die vorliegende Arbeit hat die Social Media zum Gegenstand. Hierbei soll auf mögliche Definitionen dieses Begriffes eingegangen, sowie ein Überblick über die Social Media in der Kundekommunikation gegeben werden. Schlie lich wird die neue Macht der Nutzer behandelt und es werden die Auswirkungen, die Social Media auf Gesellschaft und Politik sowie auf die Unternehmenskommunikation hat, aufgezeigt. Der Begriff Social Media stammt aus der englischen Sprache und lässt sich im Deutschen mit dem Begriff Soziale Medien wiedergeben. Die Fachliteratur bietet ein umfangreiches Repertoire unterschiedlicher Definitionen für den Begriff Social Media oder Social Web. Der Bundesverband Digitale Wirtschaft (2009) leistet folgende Definition: Social Media sind eine Vielfalt digitaler Medien und Technologien, die es Nutzern ermöglichen, sich untereinander auszutauschen und mediale Inhalte einzeln oder in Gemeinschaft zu gestalten. Die Interaktion umfasst den gegenseitigen Austausch von Informationen, Meinungen, Eindrücken und Erfahrungen sowie das Mitwirken an der Erstellung von Inhalten ....
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