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Revenue Management - 2e éd. - Anticiper l'offre et la demande, optimiser les prix: Anticiper l'offre et la demande, optimiser les prix
Paperback
Series: Marketing/Communication
ManagementMarketingHistory & Philosophy of Science
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ISBN10: 2100758675
ISBN13: 9782100758678
Publisher: Dunod
Published: Feb 8 2017
Pages: 224
Weight: 0.67
Height: 0.47 Width: 6.00 Depth: 9.00
Language: French
ISBN13: 9782100758678
Publisher: Dunod
Published: Feb 8 2017
Pages: 224
Weight: 0.67
Height: 0.47 Width: 6.00 Depth: 9.00
Language: French
Ne vous êtes-vous jamais demandé, dans un avion ou dans un train, pourquoi votre voisin avait payé moins cher que vous ?
Ce livre explique le mécanisme complexe de la prise de décision commerciale
et présente la fonction Revenue Management qui allie différents aspects du marketing management (segmentation, pricing, distribution...) à d'autres problématiques (optimisation du chiffre d'affaires, gestion des capacités et
des volumes de vente, analyse du budget...).
Résolument concret, l'ouvrage offre une vision complète et opérationnelle de la fonction Revenue Management.
Le Revenue Management s'applique aujourd'hui à toutes les activités de services (espaces publicitaires, hôtellerie, transports, location de voiture ou de bureau,
salles de spectacle...). Entièrement revue et mise à jour, cette 2e édition s'enrichit de cas d'entreprise et avis d'expert.
Ce livre explique le mécanisme complexe de la prise de décision commerciale
et présente la fonction Revenue Management qui allie différents aspects du marketing management (segmentation, pricing, distribution...) à d'autres problématiques (optimisation du chiffre d'affaires, gestion des capacités et
des volumes de vente, analyse du budget...).
Résolument concret, l'ouvrage offre une vision complète et opérationnelle de la fonction Revenue Management.
Le Revenue Management s'applique aujourd'hui à toutes les activités de services (espaces publicitaires, hôtellerie, transports, location de voiture ou de bureau,
salles de spectacle...). Entièrement revue et mise à jour, cette 2e édition s'enrichit de cas d'entreprise et avis d'expert.
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