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Basiswissen Public Relations: Professionelle Presse- Und Öffentlichkeitsarbeit
Paperback
MarketingGeneral ReferenceGeneral Sociology
ISBN13: 9783658158491
Publisher: Springer vs
Published: Jan 23 2017
Pages: 236
Weight: 0.66
Height: 0.52 Width: 5.83 Depth: 8.27
Language: German
Ein betont praxisorientiertes Buch, das das Handwerk der Presse- und Öffentlichkeitsarbeit beschreibt. Es konzentriert sich auf handfeste Informationen, wie man mit Medien bzw. der Öffentlichkeit arbeiten kann. An geeigneter Stelle werden immer wieder kurze Beispiele bzw. Fälle aus der Praxis zur Veranschaulichung herangezogen. Relevantes Hintergrundwissen wird vermittelt und insbesondere auf die Anforderungen der Journalisten eingegangen. Für die sechste Auflage wurde der Band überarbeitet, aktualisiert und um Hinweise zum Umgang mit dem wichtigen Thema Social Media ergänzt.
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