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Organizational Crisis Communication: A Multivocal Approach

Organizational Crisis Communication: A Multivocal Approach

Paperback

Business GeneralMarketing

ISBN10: 1446297063
ISBN13: 9781446297063
Publisher: Sage Publications Ltd
Published: Jan 26 2017
Pages: 280
Weight: 1.10
Height: 0.60 Width: 6.60 Depth: 9.40
Language: English
Based on the theory of the Rhetorical Arena and the multivocal approach, this guide explores a new perspective on crisis communication, and what happens when external voices start communicating as a crisis breaks out.

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