Marketing in 1995

Dynamik Im Marketing: Umfeld -- Strategie -- Struktur -- Kultur by Sabel, Hermann

Strategic Public Relations by

Competition Among Institutions by

Eveolution: Understanding Woman--Eight Essential Truths That Work in Your Business and Your Life by Marigold, Lys, Popcorn, Faith

New Product Success Stories: Lessons from Leading Innovators by Thomas, Robert J.

Forecasting Profit by Metcalfe, Mike

System-Marketing Fuer CIM: Erfolgspotentiale Deutscher Werkzeugmaschinenhersteller Im CIM-Systemgeschaeft by Rohde, Harald

Das Konsumentenverhalten Bei Independent-Tontraegern: Eine Empirische Untersuchung Der Kaeuferschaft Von «Unpopulaerer Populaermusik»- Unter Besondere by Gruber, Siegfried

Strategic Public Relations by

Preismanagement Kompakt: Probleme Und Methoden Des Modernen Pricing by Simon, Hermann

Logistik-Informationssysteme Fuer Mittelstaendische Produzierende Unternehmen in Der Bundesrepublik Deutschland: Stand Der Entwicklung, Konzeption Und by Herwig, Klaus Dirk

Marketing 3: Marketing-Management by Berndt, Ralph

Project Selection by Martino

Kauf Oder Produktion: Qualitätsvariation ALS Aktionsparameter Privater Haushalte by

Kundennähe in Dienstleistungsunternehmen: Empirische Analyse Von Banken by Zollner, Georg

Market Microstructure Theory by O'Hara, Maureen, O'Hara, Michael Ed

Using Secondary Data in Marketing Research: United States and Worldwide by Patzer, Gordon L.

International Consumer Behavior: Its Impact on Marketing Strategy Development by Samli, A.

Market Structure, Corporate Performance, and Innovative Activity by Geroski, Paul A.

Environmental Marketing: Strategies, Practice, Theory, and Research by Winston, William, Mintu-Wimsatt, Alma T.

Reparaturservice ALS Marketingaufgabe Des Handels by Schwill, Jürgen

Marketing in a Multicultural World: Ethnicity, Nationalism, and Cultural Identity by

Representations of Preferences Orderings by Mehta, Ghanshyam B., Bridges, Douglas S.

Industrial Marketing Strategy by Webster, Frederick E., Jr., Webster, Webster, F.

The Force by Dorsey, David

Das Italienische Wettbewerbsrecht Und Die Probleme Des Selektiven Parfuemvertriebs Unter Beruecksichtigung Der Rechtslage in Frankreich Und Deutschlan by Fleischer, Wolff-Heinrich

Erfolgsforschung in Kooperierenden Handelssystemen - Eine Empirische Analyse Des Organisationalen Lernens Von Erfolgreichen Vorbildern by Universität Münster, Krönfeld, Bodo

Contemporary Marketing and Consumer Behavior: An Anthropological Sourcebook by Sherry, John F.

Repetitorium der Makroökonomik by Majer, Helge

New Dimensions in Marketing/Quality-Of-Life Research by Sirgy, M. Joseph

Competing by Design: Creating Value and Market Advantage in New Product Development by Stark, John, Erhorn, Craig

Lebensstil-Forschung: Theoretische Grundlagen Und Praktische Anwendungen by Drieseberg, Thomas J.

The Service Productivity and Quality Challenge by

Public Relations History: From the 17th to the 20th Century: The Antecedents by Cutlip, Scott M.

Building Brand Identity: A Strategy for Success in a Hostile Marketplace by Upshaw, Lynn B., Upshaw

Adressenhandel: Das Geschaeft Mit Konsumentenadressen- Praktiken Und Abwehrrechte by Mattke, Andreas

Ermittlung Regionaler Marktpotentiale Im Industrieabhaengigen Produktgeschaeft: Methodik Und Anwendung by Kämpf, Gerhard

Marketing-Management Internationaler Markenartikelhersteller in Ungarn: Entscheidungen Und Strategische Konzepte Fuer Verbrauchsgueter Unter Besondere by Dahm, Markus H.

The New Publicity Kit by Smith, Jeanette

Consumer Research: Introspective Essays on the Study of Consumption by Holbrook, Morris B.

Public Relations Inquiry as Rhetorical Criticism: Case Studies of Corporate Discourse and Social Influence by Elwood, William

Customer Loyalty and Success by Lynch, J.

How to Appreciate Your Customers by Elvy, B. H.

Public Relations Inquiry as Rhetorical Criticism: Case Studies of Corporate Discourse and Social Influence by Elwood, William N.

Manager's Guide to Excellence in Public Relations and Communication Management by Grunig, James E., Dozier, David M., Grunig, Larissa A.

Public Relations History: From the 17th to the 20th Century: The Antecedents by Cutlip, Scott M.

Manager's Guide to Excellence in Public Relations and Communication Management by Grunig, James E., Dozier, David M., Grunig, Larissa A.

Deutsch-Franzoesische Crossinvestments: Eine Theoretische Und Empirische Untersuchung Unter Besonderer Beruecksichtigung Der Internationalisierungsmot by Ihrig, Falk

Verbandsmarketing: Ausgestaltung Der Marketing-Instrumente Von Wirtschaftsverbänden by Mono, Matthias

U.S. Business and Today's Germany: A Guide for Corporate Executives and Attorneys by Hart, James a., Schultze-Zeu, Dieter

Strategic Change: Building a High Performance Organization by

Werbeerfolgskontrolle Auf Basis Eines Modells Der Werbewirkung by Esser, Mark

Advertising, Alcohol Consumption, and Mortality: An Empirical Investigation by Cook, Peter A., Fisher, Joseph C.

Marketing Strategies: New Approaches, New Techniques by

The Management and Practice of Public Relations by Stone, Norman

Oekologie - Innovation - Unternehmenserfolg: Unternehmensentwicklung Im Zeichen Des Fortschritts by Sander, Julia Sophie

Strategisches Internationales Marketing by Meissner, Hans Günther

Facility Location: A Survey of Applications and Methods by

Public Relations in Health Care by Lewton, K.

Marketing Social Change: Changing Behavior to Promote Health, Social Development, and the Environment by Andreasen, Andreasen, Alan A.

Marketing Basics For Designers by Martin, Knoohuizen

Strategisches «Global Sourcing» by Mair, Frank

Marketing and Consumer Research in the Public Interest by

Multivariate Techniques by Sharma

Marketing Financial Services by Watkins, Trevor, Wright, Mike

Die Bedeutung Und Zukunft Der Modernen Konsumentenbank: Bankbetriebliche Erfolgsfaktoren Mit Hilfe Der Delphi-Expertenbefragung by Swoboda, Uwe

Decision AIDS for Selection Problems by Olson, David L.

Competition Among Institutions by

Pocket Guide to Selling Services and Products by Morris, Peter, McDonald, Malcolm

Retailing Triumphs and Blunders: Victims of Competition in the New Age of Marketing Management by Michman, Ronald D., Greco, Alan J.

Marketing Japanese Style by Herbig, Paul

Arts Administration by Anderton, Malcolm, Pick, John

Business Marketing: An Interaction and Network Perspective by

Market Orientation in Food and Agriculture by Larsen, Hanne Hartvig, Madsen, Tage Koed, Grunert, Klaus Günter

Schockierende Werbung - Verstoß Gegen § 1 Uwg? by Wünnenberg, Ulrike

Innovationsmarketing: Marketing ALS Erfolgsfaktor Im Innovationsmanagement Technologieorientierter Mittelstaendischer Unternehmen by Susen, Stephen

Telefonmarketing: Ziele Und Methoden Aus Linguistischer Perspektive by Plog, Kirsten

The Emerging Market of China's Computer Industry by Zhang, Jeff X., Wang, Yan

Building Strong Brands by Aaker, David A.

Extraordinary Popular Delusions and the Madness of Crowds and Confusin de Confusiones by Marketplace Books, Fridson, Martin S. Cfa, MacKay, Charles

Extraordinary Popular Delusions and the Madness of Crowds and Confusión de Confusiones by

Practical Merchandising Math by Gafney, Leo

Food Choice and the Consumer by Marshall, David W.