Marketing in 1995

Strategic Public Relations by

Competition Among Institutions by

Crime and Security: Managing the Risk to Safe Shopping by Beck, A., Willis, A.

Dynamik Im Marketing: Umfeld -- Strategie -- Struktur -- Kultur by Sabel, Hermann

New Product Success Stories: Lessons from Leading Innovators by Thomas, Robert J.

Forecasting Profit by Metcalfe, Mike

Strategic Public Relations by

Preismanagement Kompakt: Probleme Und Methoden Des Modernen Pricing by Simon, Hermann

Marketing 3: Marketing-Management by Berndt, Ralph

Kundennähe in Dienstleistungsunternehmen: Empirische Analyse Von Banken by Zollner, Georg

Kauf Oder Produktion: Qualitätsvariation ALS Aktionsparameter Privater Haushalte by

Using Secondary Data in Marketing Research: United States and Worldwide by Patzer, Gordon

Research and Development Project Selection by Martino, Joseph P.

International Consumer Behavior: Its Impact on Marketing Strategy Development by Samli, A. Coskun

Market Structure, Corporate Performance, and Innovative Activity by Geroski, Paul

Marketing in a Multicultural World: Ethnicity, Nationalism, and Cultural Identity by

Representations of Preferences Orderings by Bridges, Douglas S., Mehta, Ghanshyam B.

Market Microstructure Theory by O'Hara, Maureen

The Force by Dorsey, David

Don't Just Applaud, Send Money: The Most Successful Strategies for Funding and Marketing the Arts by Reiss, Alvin H.

Industrial Marketing Strategy by Webster, Frederick E.

Contemporary Marketing and Consumer Behavior: An Anthropological Sourcebook by

Contemporary Marketing and Consumer Behavior: An Anthropological Sourcebook by Sherry, John F.

Repetitorium der Makroökonomik by Majer, Helge

New Dimensions in Marketing/Quality-Of-Life Research by Sirgy, M. Joseph, Samli, A. Coskun

Competing by Design: Creating Value and Market Advantage in New Product Development by Stark, John, Erhorn, Craig

Lebensstil-Forschung: Theoretische Grundlagen Und Praktische Anwendungen by Drieseberg, Thomas J.

The Service Productivity and Quality Challenge by

Public Relations History: From the 17th to the 20th Century: The Antecedents by Cutlip, Scott M.

The New Publicity Kit by Smith, Jeanette

Consumer Research: Introspective Essays on the Study of Consumption by Holbrook, Morris B.

Public Relations Inquiry as Rhetorical Criticism: Case Studies of Corporate Discourse and Social Influence by Elwood, William N.

Building Brand Identity: A Strategy for Success in a Hostile Marketplace by Upshaw, Lynn B.

Customer Loyalty and Success by Lynch, J.

How to Appreciate Your Customers by Elvy, B. H.

Public Relations Inquiry as Rhetorical Criticism: Case Studies of Corporate Discourse and Social Influence by Elwood, William N.

Public Relations History: From the 17th to the 20th Century: The Antecedents by Cutlip, Scott M.

Manager's Guide to Excellence in Public Relations and Communication Management by Grunig, James E., Dozier, David M., Grunig, Larissa A.

Verbandsmarketing: Ausgestaltung Der Marketing-Instrumente Von Wirtschaftsverbänden by Mono, Matthias

U.S. Business and Today's Germany: A Guide for Corporate Executives and Attorneys by Hart, James a., Schultze-Zeu, Dieter

Strategic Change: Building a High Performance Organization by

Advertising, Alcohol Consumption, and Mortality: An Empirical Investigation by Fisher, Joseph C., Cook, Peter A.

Marketing Strategies: New Approaches, New Techniques by

The Management and Practice of Public Relations by Stone, Norman

Strategisches Internationales Marketing by Meissner, Hans Günther

Facility Location: A Survey of Applications and Methods by

Marketing and Consumer Research in the Public Interest by

Marketing Social Change: Changing Behavior to Promote Health, Social Development, and the Environment by Andreasen, Alan R.

Public Relations in Health Care: A Guide for Professionals by Lewton, Kathleen Larey

Marketing Basics for Designers: A Sourcebook of Strategies and Ideas by Knoohuizen, Nancy, Martin, Jane D.

Marketing Financial Services by Wright, Mike, Watkins, Trevor

Decision AIDS for Selection Problems by Olson, David L.

Competition Among Institutions by

Applied Multivariate Techniques by Sharma, Subhash

Pocket Guide to Selling Services and Products by McDonald, Malcolm, Morris, Peter

Retailing Triumphs and Blunders: Victims of Competition in the New Age of Marketing Management by Michman, Ronald D., Greco, Alan J.

Marketing Japanese Style by Herbig, Paul

Market Orientation in Food and Agriculture by Larsen, Hanne Hartvig, Madsen, Tage Koed, Grunert, Klaus Günter

Business Marketing: An Interaction and Network Perspective by

Telefonmarketing: Ziele Und Methoden Aus Linguistischer Perspektive by Plog, Kirsten

The Emerging Market of China's Computer Industry by Zhang, Jeff X., Wang, Yan

Building Strong Brands by Aaker, David A.

Extraordinary Popular Delusions and the Madness of Crowds and Confusión de Confusiones by

Food Choice and the Consumer by Marshall, David W.