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Environmental Marketing: Strategies, Practice, Theory, and Research

Environmental Marketing: Strategies, Practice, Theory, and Research

Hardcover

Series: Haworth Marketing Resources

MarketingEnvironmental Studies

ISBN10: 1560249277
ISBN13: 9781560249276
Publisher: Routledge
Published: Mar 28 1995
Pages: 438
Weight: 1.84
Height: 1.35 Width: 6.14 Depth: 8.74
Language: English
Environmental Marketing: Strategies, Practice, Theory, and Research is a timely resource for the 1990s. It examines a broad range of issues that affect environmental behavior while providing materials and guidance to marketing decisionmakers. It will guide your organization toward a decidedly green marketing movement, toward marketing concepts and tools that not only serve your organization's objectives, but preserve and protect the environment as well.

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