Open Daily: 10am - 10pm | Alley door pickup 10am - 7pm 3038 Hennepin Ave Minneapolis, MN
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  • Open Daily: 10am - 10pm
    Alley-side Pickup: 10am - 7pm

    3038 Hennepin Ave Minneapolis, MN
    612-822-4611

Open Daily: 10am - 10pm | Alley-side Pickup: 10am - 7pm
3038 Hennepin Ave Minneapolis, MN
612-822-4611
Marketing Strategies: New Approaches, New Techniques

Marketing Strategies: New Approaches, New Techniques

McDonald, Malcolm

Hardcover

Series: Best of Long Range Planning, Book 1

AccountingMarketingGeneral Sociology

ISBN10: 0080425720
ISBN13: 9780080425726
Publisher: Emerald Pub Ltd
Published: Aug 25 1995
Pages: 308
Weight: 1.34
Height: 0.75 Width: 6.14 Depth: 9.21
Language: English
Marketing is continually having to adopt new approaches and techniques to respond to a changing business environment that is characterised by increasing consumer sophistication, deregulation, time-based competition, and lack of market growth. Such adaptive techniques have led to marked change in marketing practices over the years. This selection of papers from Long Range Planning - The International Journal of Strategic Management reflects the key contemporary issues and developments in marketing strategy that face organisations as they approach the next century. What emerges is a holistic view of the full range of changes that are taking place in marketing that both demonstrates the current state of marketing technique and provides a glimpse of where marketing is heading in the future.

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