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The Management and Practice of Public Relations

The Management and Practice of Public Relations

Paperback

AccountingMarketing

Currently unavailable to order

ISBN10: 033360976X
ISBN13: 9780333609767
Publisher: Red Globe Pr
Published: Aug 30 1995
Pages: 304
Weight: 1.03
Height: 0.69 Width: 6.14 Depth: 9.21
Language: English
Public Relations is one business function an organisation cannot decide it does not want. The only option is whether to manage PR as a conscious and deliberate activity, or to leave it to chance and hope for the best - a sure route to bad public relations. In this text the author provides a comprehensive survey and analysis of PR drawing on a variety of illustrations and case histories and referring to a whole battery of techniques. It will be essential reading for students and others wishing to understand the dynamics and importance of Public Relations.

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