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Open Daily: 10am - 10pm | Alley-side Pickup: 10am - 7pm
3038 Hennepin Ave Minneapolis, MN
612-822-4611
Retailing Triumphs and Blunders: Victims of Competition in the New Age of Marketing Management

Retailing Triumphs and Blunders: Victims of Competition in the New Age of Marketing Management

Hardcover

ManagementMarketing

ISBN10: 0899308694
ISBN13: 9780899308692
Publisher: Praeger
Published: Nov 20 1995
Pages: 280
Weight: 1.34
Height: 1.06 Width: 6.46 Depth: 9.56
Language: English
In today's world of galloping change, adjustment and anticipation have become ever more vital for retail operations. Many retailers have successfully anticipated change, while others have simply become relics of retailing history. Facing intense environmental competition, different types of retail institutions, whether a mass merchandiser or a hotel, find themselves confronting different types of challenges. The stories of a spectrum of retailers highlight the variables necessary for duplicating success and avoiding failure. This timely work provides a starting point for understanding the complexities and interrelationships in retail management.

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