• Open Daily: 10am - 10pm
    Alley-side Pickup: 10am - 7pm

    3038 Hennepin Ave Minneapolis, MN
    612-822-4611

Open Daily: 10am - 10pm | Alley-side Pickup: 10am - 7pm
3038 Hennepin Ave Minneapolis, MN
612-822-4611
Building Brand Identity: A Strategy for Success in a Hostile Marketplace

Building Brand Identity: A Strategy for Success in a Hostile Marketplace

Hardcover

Series: New Directions in Business, Book 1

AccountingBusiness GeneralMarketing

Publisher Price: $70.00

ISBN10: 047104220X
ISBN13: 9780471042204
Publisher: John Wiley & Sons
Published: Jun 1 1995
Pages: 368
Weight: 1.47
Height: 1.02 Width: 6.48 Depth: 9.52
Language: English
Brand identity is the special quality that gives a product or service its unique character in the minds of consumers. While establishing brand identity has never been easy, thanks to the fracturing of conventional media, mounting consumer distrust, and an unprecedented proliferation of new brands, it is now more difficult than ever. This guide provides simple steps for overcoming those obstacles in order to develop and deploy a strategy for creating a solid brand identity.

Also in

Marketing