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Industrial Marketing Strategy
Paperback
Publisher Price: $76.00
ISBN13: 9780471119890
Publisher: John Wiley & Sons
Published: Apr 17 1995
Pages: 384
Weight: 1.11
Height: 1.06 Width: 6.07 Depth: 9.01
Language: English
* Proven, concrete, strategic management techniques--rather than arote enumeration of the functions and institutions of industrialmarketing
* Guidelines for implementing the value proposition throughdistribution and marketing communications
* The role of marketing in the broader context of business andcorporate-level strategic planning
* Special sections on product development, national accountmanagement, customer service, information technology, and pricesignaling
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