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Marketing Financial Services

Marketing Financial Services

Paperback

AccountingMarketing

ISBN10: 0750622474
ISBN13: 9780750622479
Publisher: Routledge
Published: Oct 20 1995
Pages: 416
Weight: 1.77
Height: 0.95 Width: 7.45 Depth: 9.60
Language: English
Within a practical business context of the changing, competitive climate, this book details the implications for marketing strategy. New chapters cover topics such as credit cards and customer care, while several relevant case studies have also been added. Combining analysis of principles, concepts and techniques with sound practical advice, 'Marketing Financial Services' is ideal for students on degree and postgraduate courses, including Chartered Institute of Bankers. There is also a tutor resource pack to accompany the case studies in this textbook.

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