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Customer Loyalty and Success

Customer Loyalty and Success

Hardcover

Business GeneralManagementMarketing

ISBN10: 0333639103
ISBN13: 9780333639108
Publisher: Palgrave
Published: Jun 19 1995
Pages: 292
Weight: 1.19
Height: 0.81 Width: 5.50 Depth: 8.50
Language: English
This new book focusses upon customer care in relation to Human Resource Management issues and strategic planning. It addresses the objective of customer loyalty and retention in relation to business success and shows how this can integrate a company's strategy with regard to Marketing, Human Resource Management, Quality and Management of Change. This is an innovative book in a topical area that draws upon case study material.

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