Open Daily: 10am - 10pm | Alley door pickup 10am - 7pm 3038 Hennepin Ave Minneapolis, MN
612-822-4611

  • Open Daily: 10am - 10pm
    Alley-side Pickup: 10am - 7pm

    3038 Hennepin Ave Minneapolis, MN
    612-822-4611

Open Daily: 10am - 10pm | Alley-side Pickup: 10am - 7pm
3038 Hennepin Ave Minneapolis, MN
612-822-4611
Pasta Posters

Pasta Posters

Rapp, Linus

Hardcover

Art HistoryGeneral Regional CookingArt & Popular Culture

Publisher Price: $29.99

ISBN10: 3791394630
ISBN13: 9783791394633
Publisher: Prestel Publishing
Published: Oct 6 2026
Pages: 112
Weight: 1.85
Height: 0.60 Width: 8.80 Depth: 11.90
Language: English
This exuberant, extraordinary, eye-catching, but historically grounded book traces more than a century of poster design advertising pasta.

For more than 130 years, pasta has been marketed not just as food, but as a feeling -- of comfort, pleasure, abundance, and belonging. Featuring a wide-ranging selection of posters, the book follows the visual history of pasta advertising and shows how graphic design helped turn an everyday staple into a cultural touchstone.

Spanning the late 19th century to the present and ranging from Italy to France, Switzerland, Germany, and beyond, this exploration of pasta marketing brings together imagery shaped by Belle Époque exuberance, New Objectivity, Socialist Realism, Swiss graphic design, postwar modernism, and contemporary illustration.

Wheat fields, hens and eggs, theatrical figures, playful caricatures, bold typography, and surreal humor recur as visual motifs, showing how artists and designers used iconography, color, and wit to capture attention in the street and on the wall.

  • A quirky gift book on a niche but very fun subject matter.
  • Offers both visual pleasure and cultural insight across approx. 100 poster reproductions.
  • Features work shaped by numerous artistic styles and eras, all trying to market pasta brands.
  • Reflects the broader histories of industrialization, consumer culture, and printing advances.
  • Highlights how nostalgia, romanticism, and humor continue to define pasta advertising.

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