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Pop-Up Retail: The Evolution, Application and Future of Ephemeral Stores
Paperback
Series: Routledge Focus on Business and Management
ISBN13: 9780367628550
Publisher: Routledge
Published: Jan 9 2023
Pages: 134
Weight: 0.39
Height: 0.32 Width: 5.50 Depth: 8.50
Language: English
This book clarifies, consolidates and creates a clear understanding about the topic of ephemeral retailing that will inform future research and activity, and is essential for academics, students and retail professionals with an interest in relevant fields such as retail marketing and management, brand management and distribution.
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