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Pop-Up Retail: The Evolution, Application and Future of Ephemeral Stores
Hardcover
Series: Routledge Focus on Business and Management
ISBN13: 9780367628529
Publisher: Routledge
Published: May 14 2021
Pages: 134
Weight: 0.70
Height: 0.38 Width: 5.50 Depth: 8.50
Language: English
This book clarifies, consolidates and creates a clear understanding about the topic of ephemeral retailing that will inform future research and activity, and is essential for academics, students and retail professionals with an interest in relevant fields such as retail marketing and management, brand management and distribution.
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