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Ephemeral Retailing: Pop-up Stores in a Postmodern Consumption Era
Hardcover
Series: Routledge Focus on Business and Management
Investing & FinanceManagementMarketing
ISBN13: 9781138586963
Publisher: Routledge
Published: Aug 20 2019
Pages: 116
Weight: 0.65
Height: 0.38 Width: 5.50 Depth: 8.50
Language: English
Often described as the hottest retail phenomenon, ephemeral retail concerns the growth of pop-up stores as a new mode of retailing. These temporary stores are designed to pop-up without notice, quickly attract crowds, then disappear or morph into something else.
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