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Ephemeral Retailing: Pop-Up Stores in a Postmodern Consumption Era
Paperback
Series: Routledge Focus on Business and Management
Investing & FinanceManagementMarketing
ISBN13: 9781032570389
Publisher: Routledge
Published: May 31 2023
Pages: 126
Weight: 0.34
Height: 0.27 Width: 5.50 Depth: 8.50
Language: English
Often described as the hottest retail phenomenon, ephemeral retail concerns the growth of pop-up stores as a new mode of retailing. These temporary stores are designed to pop-up without notice, quickly attract crowds, then disappear or morph into something else.
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