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Modernes Personalmanagement
Paperback
Series: de Gruyter Studium
Publisher Price: $32.99
ISBN13: 9783111331782
Publisher: de Gruyter Oldenbourg
Published: Aug 21 2023
Pages: 542
Weight: 1.88
Height: 1.09 Width: 6.69 Depth: 9.61
Language: German
Um hoch qualifizierte und motivierte Nachwuchskräfte zu gewinnen und langfristig zu binden, ist ein personalorientiertes Management von gro er Bedeutung. Es sollte Chancen der digitalen Transformation erkennen und entsprechende Ma nahmen ableiten. Das Lehrbuch behält auch in der Neuauflage seine bewährte Konzeption bei, die auf kundenorientierten Erkenntnissen aus dem Absatzmarketing basiert und das Personalmanagement als prozessorientierte Wertschöpfungskette betrachtet.
Die 4. Auflage wurde nicht nur vollständig aktualisiert, sondern auch wesentlich erweitert. Zu den bedeutenden Erweiterungen gehören ein neues Kapitel zu den aktuellen Herausforderungen und Entwicklungen, insbesondere zu neuen Arbeitskulturen im Rahmen von New Work. Darüber hinaus wurden weitere Abschnitte zu rechtlichen Grundlagen der Personalwirtschaft, Personalcontrolling und wertorientiertem Personalmanagement hinzugefügt.
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