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Marktorientierte Unternehmensplanung: Eine Einführung
Paperback
Series: Essentials
ISBN13: 9783658260903
Publisher: Springer Gabler
Published: May 8 2019
Pages: 57
Weight: 0.21
Height: 0.15 Width: 5.83 Depth: 8.27
Language: German
Dirk Lippold erläutert in der 2., überarbeiteten Auflage des essentials die grundlegenden Parameter, die bei einer marktorientierten Unternehmensplanung eine Rolle spielen. Der Autor beleuchtet die verschiedenen unternehmensinternen und nun aktualisierten -externen Einflussfaktoren und stellt sie im Rahmen von marktorientierten Analyse-Methoden in einen Wirkungszusammenhang. Darüber hinaus werden im Kontext des Planungsprozesses die Beziehungen zwischen Analyse, Zielen, Strategien und Ma nahmen herausgearbeitet.
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