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Aus Dem Maschinenraum Des Consultings: Was Sie Über Die Unternehmensberatung Wissen Sollten
Paperback
Publisher Price: $32.99
ISBN13: 9783119143271
Publisher: de Gruyter
Published: Oct 15 2025
Pages: 336
Weight: 1.19
Height: 0.70 Width: 6.69 Depth: 9.61
Language: German
Ein Blick hinter die Kulissen der Beratungswelt: Dieses Buch versammelt in über 100 Kolumnen kluge, pointierte Einblicke in Marketing, Personal, Tools und mehr. Zwei Autoren - ein erfahrener Insider und ein scharfsinniger Beobachter - nehmen Sie mit dorthin, wo Konzepte entstehen, Buzzwords leben und Veränderung zum Tagesgeschäft gehört. Ob Marketing, Recruiting, Branding oder KI - hier trifft jahrzehntelange Erfahrung auf frische Au ensicht. Eine spannende Fundgrube für Consultants, die wissen wollen, was Kunden, Märkte und Branchen wirklich bewegt. Und für alle, die Beratung besser verstehen, smarter nutzen oder einfach mitreden wollen
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