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LIDL's implementation of discount supermarkets in Sweden

LIDL's implementation of discount supermarkets in Sweden

Paperback

ManagementMarketing

ISBN10: 3638649733
ISBN13: 9783638649735
Publisher: Bod Third Party Titles
Published: Jul 19 2007
Pages: 56
Weight: 0.19
Height: 0.13 Width: 5.83 Depth: 8.27
Language: English
Seminar paper from the year 2004 in the subject Business economics - Offline Marketing and Online Marketing, grade: 1,9 (B+), Anglia Ruskin University (Ashcroft International Business School), language: English, abstract: This work provides an exemplified analysis of a company's internationalisation. The chosen example is a possible implementation of LIDL discount supermarkets in Sweden. The analysis encompasses an investigation of the external environment (PEST), a risk assessment and a consideration of market entry strategies. Furthermore it adds an identification of implications for the marketing mix and implications for organisational resources and management.

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